Adobe Inc.
By MYBRANDBOOK
Shantanu Narayen
Chairman & CEO
KEY DIFFERENTIATOR: Adobe is an American multinational computer software company headquartered in San Jose, California. As of 2019, Adobe has more than 21,000 employees worldwide, about 40% of whom work in San Jose. It is trying to change the world through digital experiences. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF) and Adobe Creative Suite, as well as its successor Adobe Creative Cloud. It has made many acquisitions over the years that helped in bolstering its business further.
PRODUCTS & SOLUTIONS: Acrobat, Flash, Photoshop, Premiere, Adobe Marketing Cloud, Adobe Creative Suite, Adobe Creative Suite & Cloud, Portable Document Format (PDF).
BRAND VISIBILITY: India is an important innovation hub for Adobe and over time a lot of the company’s products have been developed in its Indian R&D centres located in Noida and Bengaluru. It has two big focus when it comes to India—government and education. Digital marketing is a high growth business for Adobe.
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