Most Trusted Brands 2023 : Samsung Electronics India Pvt. Ltd.
By MYBRANDBOOK
LEE JAE-YONG
CHAIRMAN - Samsung Electronics India Pvt. Ltd.
UNIQUE DIFFERENTIATION: Samsung is the South Korean multinational conglomerate which is also one of the world’s largest producers of electronic devices. Founded by Lee Byung-chul in 1938 as a trading company, over the three decades the group diversified into areas including food processing, textiles, insurance, securities, and retail. The company has a strong brand reputation and a loyal customer base.
PRODUCTS & SERVICES: Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances. The Samsung products include Semiconductors, Solid State Drives, DRAM, Telecommunications Equipment (phones, headphones, televisions and Blu-ray players), Home Appliances (refrigerators, ovens, washers and vacuums), Computing (laptops, tablets) and display solutions.
BRAND POWER: Samsung brings the latest cutting-edge technologies at an affordable price to the customers and that is where its brand power lies. Samsung products are known for their sleek and stylish design. The company has a team of in-house designers who work to create products that are both functional and aesthetically pleasing. Samsung is constantly innovating and introducing new products and features that its competitors do not have.
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