Nothing brings in 'Concept 1' TWS earbuds with a transparent design
By MYBRANDBOOK
Nothing has announced to launch Its first wave of products, that will include a pair of truly wireless (TWS) earbuds, curiously called the ‘Concept 1’, which seems to suggest the final version may look different. In their current form, these earbuds have a minimalist transparent design without any ‘unnecessary branding’ on the surface to seemingly highlight Nothing’s sales pitch- just barely-noticeable technology that empowers everyone to be more human. Presumably, Stockholm-based ‘Teenage Engineering’ is behind this design.
Nothing is laying special emphasis on the ‘human connect’ aspect in today’s reveal, talking about how the Concept 1’s design is inspired from a grandmother’s tobacco pipe and should remain fresh for many years. Form would follow function in these earbuds, with “every product interaction, from picking it up to turning it on, being intuitive, obvious, and natural.” These earbuds are further said to be simple and intuitive, wherein every gram and every byte lives with purpose.
Nothing has already secured $7 million seed financing from big-name investors including iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat, an undisclosed amount from CRED founder Kunal Shah, and another $15 million in Series A funding led by Alphabet VC arm GV (formerly Google Ventures). Only recently, it had opened the platform for its tech-enthusiast community so it could ‘be part of Nothing’ and help create its future products.
The Concept 1 TWS earbuds belong to the first wave of products that Nothing-possibly-has in store. They are set to launch sometime this summer.
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