Empowering Partners To Enable And Achieve Business Outcomes In Next Gen Technologies

Sundar K 
Vice President Next Generation Technologies & Country General Manager – Tech Data India

“The Next Generation technologies – which include cloud, analytics, and cybersecurity - are evolving rapidly and taking over the center stage in every business today. Companies looking to expand rapidly, and transform are gaining a competitive advantage from these emerging technologies. It is certain that these technologies will have a significant impact on the way we work and live, and we have already experienced the potential and transformational effects of it on our economy, culture, health, and well-being.  India’s technology services industry has the potential to generate $300-350 billion in annual revenue by 2025 if it can capitalize on rapidly emerging business opportunities in cloud, artificial intelligence (AI), and cybersecurity.

In today’s dynamic marketplace, coupled with the expanded scope and complexities of the IT capabilities and services offered today, the distribution model has been rapidly evolving to adapt to new market challenges. For channel partners, merely deploying the latest technology is insufficient for them to stay relevant, particularly with the impending change in business models, the evolution of anything-as-a-service (XaaS), the acceleration of industry consolidation, and the focus on customer experience. What is needed is for IT to be delivered in a manner than drives innovation, fuels agility, and addresses emerging challenges, while controlling costs. Increasingly, success involves the elimination of guesswork and minimizing risk through continued investment in resources, skills and enablement. To address the complexity and requirements of next generation technologies, distributors must become solutions aggregators, and develop novel new ways to better serve the IT ecosystem’s value chain. 

Tech Data’s business operations supports this solutions aggregator concept; one that is less centric to the delivery of product, brand and infrastructure and more aptly characterized by enabling and orchestrating a range of products and services that facilitate customer success. Solutions aggregation is about the importance of shifting from products to business outcomes and solutions. Given the dynamics inherent within digital transformation, it’s clear that solution aggregation is the better representation, and the evolutionary path Tech Data’s business strategy supports. Our ability to unify, orchestrate and drive the access, interaction, delivery, and services required to solve and address business challenges at scale is the foundation of how our industry will continue to grow and transform value creation from a linear model perspective to a multipoint model, enabling collaboration between all the ecosystem’s participants.

Tech Data’s Digital Practice Builder is aligned with Microsoft’s revised partner program. Spanning across Asia Pacific and Japan, this development will enable the reseller community access to the program, which utilizes pre-configured cloud tools, technology and accelerator programs. Being able to recognize a variety of partner business models and solution designation areas, partners can leverage Digital Practice Builder to drive growth opportunities through Microsoft Cloud. Focused on boosting business growth potential and go-to-market strategy, it enables partners to rapidly innovate, scale and differentiate their solutions offerings, while earning a solutions designation.  

In an increasingly digitized world where multiple market forces simultaneously continue to challenge the distribution landscape, it is important for the reseller community to evolve as well. Digital Practise Builder’s emphasis on learning at scale and convenience, while building on the benefits of our Center of Excellence (CoE) to create an end-to-end program that helps partners grow within the next generation technology sectors. By enabling partners to keep pace with the complex IT landscape and scale their resources, skills and investment holistically, we anticipate that Digital Practice Builder will be a game-changer and catalyst for channel growth, setting it apart from other offerings in the industry.”