Most Trusted Brands 2024 : Samsung Electronics Co. Ltd.
By MYBRANDBOOK
Jong-Hee Han
Vice Chairman & CEO - Samsung Electronics Co. Ltd.
Technological Innovation:
Samsung continues to redefine the realms of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, as well as memory, system LSI, foundry, and LED solutions. The company always stands at the forefront of technological innovations, the company will soon come up with foldable handsets - Galaxy Z Fold and Galaxy Z Flip series. It has also revolutionized the viewing experience with QLED TVs that utilize quantum dot technology.
Product and Service Offerings:
Samsung is well-known for its smartphones, including flagship models like the Galaxy S series and Note series, as well as mid-range and budget-friendly options. Samsung is a leading producer of semiconductor chips and components, including memory chips (DRAM and NAND flash), logic chips (processors and controllers), and image sensors. It manufactures display panels, including LCD, LED, and OLED panels for televisions, monitors, smartphones, tablets, and other devices. The company’s display technologies are known for their high resolution, vibrant colours, and energy efficiency.
Brand Connect:
Samsung invests heavily in marketing campaigns to promote its products and brand image. These campaigns often focus on highlighting product features, innovation, and lifestyle benefits.
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