Indian consumers are extremely open to adopt AI as the game-changer
By MYBRANDBOOK
A study found that if Indian consumers see the potential to increase their competitiveness and make things easier, they typically trust emerging technologies such as AI. At the same time, however, respondents appear to be worried about the ethics behind AI and the potential for it to behave with bias. It is crucial for organizations to understand the expectations, knowledge gaps, and desires of AI of their customers in a still maturing technology adoption market like India to implement it optimally.
Indian companies are accelerating their AI adoption – particularly as the pandemic forced them to increase their digital engagement capabilities. By taking an empathetic and ethical approach to AI, businesses can ensure their customers’ faith in AI is rewarded with better service – which ultimately leads to an increase in customer loyalty.”
The Key findings are AI is accepted as key for better customer experience: 84% of respondents agree AI has the potential to provide better customer experiences, improve brand reputation, and increase customer loyalty. Almost 78% said they are comfortable interacting with AI for business-related queries.
A survey further says, consumers prefer talking to machines over humans: The study found 60% of Indians are more likely to tell the truth to an AI system or chatbot as compared to a human. This could be because engaging with a neutral bot would ease people’s concerns about the embarrassment of saying the wrong thing or creating a misunderstanding given the huge variety of cultures, subcultures, and myriad of beliefs across the country. Most believe AI acts with bias: 80% of respondents believe that AI- based decisions can be biased without any human interventions. As AI models adapt and learn from experiences, only 33% of respondents believe AI will evolve to become less biased over time.
Secondly, consumers trust companies they do business with – 85% of those surveyed in India believe companies have a moral obligation to do what’s right (beyond what is legally required), and 79% of respondents trust companies have customers’ best interests at heart. Organizations must ensure they implement AI responsibly or risk losing this hard-earned loyalty. Organizations should adopt transparent and unbiased AI, which means their AI models can explain exactly why a decision was made. By combining AI-based insights with proper AI governance, organizations can more safely adopt AI while driving better customer engagements.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
DELL TECHNOLOGIES INDIA PVT. LTD.
SAMRIDDHI AUTOMATIONS PVT. LTD.
QUICK HEAL TECHNOLOGIES PVT. LTD.
SAMSUNG INDIA ELECTRONICS LTD.
ICONS OF INDIA
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
Icons Of India : Bhavish Aggarwal
Indian entrepreneur Bhavish Aggarwal is the CEO of Ola, India’s larg...
Icons Of India : B.V.R. Subrahmanyam
A 1987 batch (Chhattisgarh cadre) Indian Administrative Service Office...
PARTNER SPEAKERS
PSU
DRDO - Defence Research and Development OrganisationÂ
DRDO responsible for the development of technology for use by the mili...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
RailTel Corporation of India LimitedÂ
RailTel is a leading telecommunications infrastructure provider in Ind...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporationâ€...
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
