SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service designed to kickstart growth-oriented firms' innovation. For a period of six months, the most recent offering - which was created expressly to assist scaleups in easing scaling issues, increasing daily operating efficiency, and maintaining exponential growth—will be free of charge.

India is the world’s 3rd largest start-up ecosystem. As per a recent SAP-Zinnov study, over 80% of start-ups in the Enterprise Tech, Health Tech, Retail, and Logistics & AutoTech sectors have reported a substantial increase in revenue and focus on market expansion. This puts into perspective the fast-paced expansion of Scaleups, and their pivotal role in fostering innovation, employment generation, and contribution to the GDP.

“Scaleups are a critical enabler of India’s nation-building efforts,” said Sanket Deodhar, Vice President & Head of Digital Natives, SAP India. “When armed with a solid technology stack and state-of-the-art tools, Scaleups can innovate, scale quickly, nurture their financial stability, while amplifying their efforts in national development. Embracing cloud technology, therefore, isn’t just an option; but an imperative in today’s competitive landscape.”

Benefits GROW with SAP will bring to Scaleups:

1. Enhance Market Valuation: By implementing SAP’s cloud solutions to run optimised operations, Scaleups can gain real-time access to financial data and profitability analysis, thus growing the bottom line and driving market valuation.

2. Faster time to value: Embracing SAP’s Cloud ERP will enable companies to modernise core business processes within weeks, equipped with industry-specific tools and resources, paving the road to profitability and long-term success.

3. Business Expansion: Scaling up means expanding business into newer markets and regions, compliant with geographical regulations & laws. Adopting SAP’s state-of-the-art cloud solutions can enable Indian scaleups to comply with new market demands, tax requirements, and business regulations by freeing up administrative tasks to focus more on core products, teams, and customers.

4. Streamline the ‘Hire-to-Retire’ cycle: By automating the onboarding process, growth-focused enterprises can streamline the complete ‘hire-to-retire’ cycle thus enhancing the ‘people experience’ that’s in line with the company’s business expansion.

5. Access to SAP’s ecosystem: Using SAP’s offerings, startups can accelerate their ability to grow, scale, and exit by networking and collaborating with SAP’s global ecosystem through the hyper growth hub.

“As relentless innovators, Atomberg aims to revolutionise India’s home appliances industry, by making our customers’ daily lives easier,” stated Manish Bansal, CFO of Atomberg. “The right way is to leverage technology that highlights data-driven decisions that delivers exceptional customer experiences and scales a sustainable enterprise that makes high quality, smart, energy-efficient products of the future. SAP’s Rise with SAP has provided us with a single integrated digital core to streamline all business processes including, inventory, procurement, finance, manufacturing, and supply chain as well as fasten our expansion plans in other geographies across APAC region,” he added.