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Elastic democratizing search with powerful AI and ML-enabled search experiences


By MYBRANDBOOK


Elastic democratizing search with powerful AI and ML-enabled search experiences

Neeraj Bhatia
Area Vice President -  Elastic India/SA 

 

DRIVING BUSINESS-ORIENTED GOALS      
Elastic is always committed to staying ahead of the curve and constantly reinventing itself to meet the ever-changing needs of its customers.  

Elastic understands that data is only truly powerful when one understands the interdependence of data across the technology paradigm in any organization. Being able to correlate data and its relationships provides organization customer centric answers. Elastic is the only relevant engine that enables everyone to find the answers that matter - from all data in real-time and at scale. 

The current rise of generative AI and large language models is one area in which Elastic has been investing. These technologies are beginning to revolutionize how customers work and live, offering powerful new ways to generate and analyze data and create new insights and outcomes.  
Bringing in AI to get from ‘just data’ to ‘experiences’ that are contextual, learning assistive, predictive, and prescriptive is now critical for businesses’ success. 

Elastic delivers complete, cloud-based, AI-powered solutions for enterprise security, observability, and search built on the Elasticsearch platform. This development platform is used by thousands of companies, including more than 50% of the Fortune 500. 

 

POWERING THE FUTURE WITH INNOVATION        
The tech industry has gone through constant reinvention. From the mainframe to databases, microprocessors, modern operating systems, the world wide web, cloud computing, mobile devices, and now AI, each wave has brought with it new opportunities and new challenges. 
Elastic uses generative AI to tap into its powerful search and analytics capabilities and provide generative AI with relevant context.  

This year, in 2023, Elastic introduced the Elasticsearch Relevance Engine (ESRE) to provide new capabilities for creating highly relevant AI search applications. ESRE builds on Elastic’s leadership in search and over two years of machine learning research and development and combines the best of AI with Elastic’s text search.  
Powered by built-in vector search and transformer models, ESRE uses AI and ML to find more relevant meaning and context in proprietary unstructured data. The thousands of companies already using Elastic solutions can advance AI initiatives today without many additional resources. It’s accessible via a simple, unified API that Elastic’s community already trusts. 

 

REINFORCING CUSTOMER BELIEF         
Elastic spends a lot of time listening to its customers—from the practitioner to the C-level. The common theme is that customers are under pressure for time and simplicity, especially for observability and security. They want an out-of-the-box experience that delivers the outcomes they are looking for with minimal effort. 
Elastic constantly works to make its products more intuitive and user-friendly so that customers can achieve the outcomes they are looking for with minimal effort. 

The innovations for Elastic are driven by its commitment to staying ahead of the ever-changing market dynamics and helping its customers with this too. Elastic understands that the technology landscape is constantly evolving, and it is dedicated to staying at the forefront of this evolution, delivering powerful solutions that help Elastic customers to succeed. 

Elastic has launched several new products that have delivered an immediate impact on its customers’ success. Cloud Security, Vector Search, Continuous Profiling, and Synthetic Monitoring are just a few examples of the innovative solutions that Elastic has brought to the market recently. These new offerings have expanded Elastic’s portfolio and provided its customers with even more powerful solutions to their challenges. 
Additionally, Elastic is recognized by leading industry analysts, such as Gartner, Forrester, and IDC, who report that Elastic is a leader in several categories. 

Elastic is also helping its customers in their journey to cloud, while also deepening its relationships with its cloud partners. To help customers navigate the complex and constantly evolving threat landscape, Elastic has launched Elastic Security Labs, dedicated to discovering and addressing the latest security threats worldwide.  
Finally, Elastic continues to make important contributions to the open source community by donating the Elastic Common Schema to OpenTelemetry. 
 

“Elastic delivers complete, cloud-based, AI-powered solutions for enterprise security, observability, and search built on the Elasticsearch platform. This development platform is used by thousands of companies, including more than 50% of the Fortune 500”

 

POSITIONING FOR EXCELLENCE        
Data has eaten the world, and enterprises need help finding answers and insights in massive amounts of data. Today, customers are also trying to keep up with AI because it is changing expectations of what is possible. 
Just over ten years ago, Elastic democratized search. Today, it is continuing the same trend for data and AI with the launch of the ESRE, which delivers new capabilities for creating highly relevant AI search applications.  
ESRE is a relevance engine that enables customers to achieve better business outcomes by taking advantage of all their proprietary structured and unstructured data, securing and governing information more effectively, and optimizing infrastructure and talent resources more efficiently.  

Elastic is the leading platform for search-powered solutions. It helps everyone find what they are looking for to accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security,  
Elastic helps enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. 

Elastic Security enables customers to operationalize their security strategy using predictive analytics, cloud monitoring, and more. Elastic Observability helps automation and anomaly detection to accelerate problem resolution and opportunity discovery. Elastic Enterprise Search allows customers to create powerful AI and ML-enabled search experiences for their employees and customers.

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