Mohan Kumar TL
Director - Netpoleon India

Brand Perception
The IT industry is one of the most dynamic industries. Here, not only does the customer preferences change rapidly but technology evolves even faster. Hence, understanding the brand awareness and perception becomes more important than ever. Data-driven insights offer Netpoleon India the ability to stay ahead and maintain stability. Some of the things that the company do with the help of the marketing agency are: 

•   Social Media Listening
•   Digital Marketing Analytics
•   Brand Health Tracking
•   Feedback Analytics
•   Customer and Partner behaviour observation and analysis
•   Competitor Analysis

Infact by following the above regime stringently, the company received the HPE Aruba Award for best marketing this year.

Well, consistency is key when it comes to brand representation across various touchpoints. Netpoleon India ensures uniformity by implementing strict brand guidelines and uses a centralized asset management system to ensure that everyone within the organization or outside has access to the latest brand assets.

Standing Out From The Crowd
Well, what sets Netpoleon India apart from the contemporaries is its relentless pursuit of innovation, the customer-centric technologies, and the intricate partner network in the realm of cybersecurity. Here’s how the company plans to sustain and enhance its brand’s value proposition in 2024:

Firstly, having an eagle’s eye on cutting-edge technologies. For e.g. Netpoleon India specializes in the latest advancements in OT Security, Identity Security, Cloud Security, and SASE (Secure Access Service Edge) and its commitment is to stay ahead of the curve in these critical areas of cybersecurity. This sets Netpoleon India apart as a Value-Added Distributor (VAD).

Secondly, it emphasizes, commits, and invests in marketing – be it traditional or digital. It understands the power of digital platforms in enhancing brand visibility and reaching the target audience effectively. As it moves forward into 2024, the company remains committed to further enhancing the marketing efforts to strengthen the brand presence and reach.

And last but not the least, Strategic Partner Focus, Netpoleon India believes in the power of focus, therefore rather than spreading itself thin, it limits its focus to a select number of partners that allows it to develop deep, meaningful relationships. By aligning the go-to-market strategies with its partners’ needs and offering tailored solutions, Netpoleon India ensures mutual success. In 2024, it will continue to strengthen these partnerships, driving growth and innovation together.

Unique Value Proposition
Certainly, at Netpoleon India, across its branches in 11 countries, the six value propositions combined with three key strategies of Unified Messaging, Centralized Communication, and Continuous Improvement ensure that communication across all customer touchpoints is consistent and effective, helping it to deliver exceptional value and service to its customers.

A quick peek at the values that is Netpoleon India’s mantra:

•   Solutioning consultation & architecture
•   Proof of concept
•   Professional services
•   Post sales support services
•   Technology Product Training
•   Marketing Support
• Regional Presence.