Google introduces 'multisearch' tool to search photos
By MYBRANDBOOK
Google has introduced multi-search on its platform that allows people to use text and images at the same time to find the most relevant results.
Multisearch allows people to search with both images and text at the same time, to help them with their visual needs, including style and home decor questions. The feature is currently available as a beta feature in English in the US.
The users have to simply open up the Google app on Android or iOS, tap the Lens camera icon and either search one of the screenshots or snap a photo of the world around them, like the stylish wallpaper pattern at a local coffee shop.
Then, swipe up and tap the ‘+ Add to your search’ button to add text. One can take a screenshot of the orange dress and add the query ‘green’ to find it in another colour. The user can also snap a photo of his/her dining set and add the query ‘coffee table’ to find a matching table.
The company said that the new feature currently has the best results for shopping searches, with more use cases to come in the future. With this initial beta launch, you can also do things beyond shopping, but it won’t be perfect for every search.
Google said, “With multisearch, you can ask a question about an object in front of you or refine your search by colour, brand or a visual attribute. All this is made possible by our latest advancements in Artificial Intelligence, which is making it easier to understand the world around you in more natural and intuitive ways.”
The new functionality could be especially useful for the type of queries that Google currently is facing trouble with. By combining the image and the words into one query, Google may have a better shot at delivering relevant search results.
The company is also exploring ways in which multisearch could be enhanced by Multitask Unified Model, or MUM, its latest AI model in Search, which can simultaneously understand information across a wide range of formats, including text, images and videos, and draw insights and connections between topics, concepts and ideas.
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