Digital transformation reshaping & strengthening the business landscape
By MYBRANDBOOK
Rishi Mehta, President & CEO, Waisl
Nurturing Skills
Today’s CIO/CTOs must work hand in hand with business leaders, end customers to enable the desired outcomes of digital transformation and beyond. So, they need a much wider array of skills beyond just the technology skills. Here are some of the skills that CIO/CTOs need to develop beyond traditional management:
• CIO/CTOs need to understand the business side of their organization to make informed decisions about IT investments and strategies.
• CIO/CTOs need to be able to think strategically about the future of IT and how it can help the organization to stay ahead of the competition.
• CIO/CTOs need to be able to communicate effectively with both technical and non-technical audiences.
• CIO/CTOs need to be able to lead and motivate their teams. They need to be able to set clear goals and expectations.
• The technology landscape is constantly changing, so CIO/CTOs need to be able to keep up with the latest trends and be willing to change their plans as needed.
Fortifying organization from cyber threats
Businesses are strengthening their technology to mitigate business risks and improve compliance and data privacy by using a combination of security tools, technologies, and employee training. These measures can help to protect businesses from cyberattacks and improve their cybersecurity posture.
We are an end-to-end technology provider of Airport systems and so, any time a new technology stack is incorporated, it goes through the above rigorous cycle of thinking and incorporating security first instead of security being an afterthought.
Reiterating the brand identity
To make a brand distinctive and central in its respective categories, you need to focus on a unique selling proposition (USP) and create a strong brand identity over the time.
WAISL is a leader in the aviation industry, delivering high-quality work. We have rebranded our logo, website and social media presence, and engaged in various tech and aviation events, where we talk about our USP and offerings.
Digital technologies aiding to win customer trust
This starts with upholding certain values while maintaining agility. The values span across – transparency, responsiveness, privacy of customer data, making customers part of quick PoCs, accepting our faults when we go wrong and implementing quick course corrections etc. This will not only help you to win the trust of customers but also of employees within the organisation, and it is going to be a journey instead of an overnight miracle.
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