Salesforce.com, Inc.
By MYBRANDBOOK
Marc Russell Benioff
Chairman & Co-CEO
KEY DIFFERENTIATOR: Salesforce is an American cloud-based software company headquartered in San Francisco, California. The bulk of its revenue comes from its customer-relationship management (CRM) service and thus it has carved its niche as the largest CRM software player globally.
PRODUCTS & SOLUTIONS: Customer-Relationship Management, CRM (Service Sales Cloud, Service Cloud Platform, Marketing Cloud, Commerce Cloud, Community Cloud).
BRAND VISIBILITY: Salesforce.com has its services translated into 16 different languages and as of July 31, 2011, had 104,000 customers and over 2.1 million subscribers. For the fiscal year 2018, Salesforce reported earnings of US$127 million, with an annual revenue of US$10.480 billion, an increase of 24.9% over the previous fiscal cycle. Salesforce’s shares traded at over $131 per share, and its market capitalization was over US$102.5 billion in October 2018. Empowering millions of CRM users with Advanced Analytics, Salesforce has launched Einstein Analytics. It had also signed strategic agreements with Dell Technologies and IBM that helped in expanding the use of Salesforce’s market-leading sales, service, and marketing applications and CRM platform.
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