Apple climbs to Number 1 spot in EMEA tablet market : IDC
By MYBRANDBOOK
Apple has snatched the No 1 position from Samsung to lead the table in the EMEA tablet market that overall saw a decline of 10.9% shipping only 9.7 million units in the first quarter of 2019, an IDC report says.
Demand remains weak in the consumer segment as the lack of compelling reasons for consumers to refresh their tablets has slowed the pace of device renewals. Apple emerged as the clear winner in the first quarter, regaining the number 1 position in EMEA, with an impressive run of six consecutive positive YoY quarter performances in the declining market.
The research firm said the market consolidation continues as more b-brands and local champions either exit or become less relevant.
The commercial segment continues to consistently outperform the market average. It only represents around a fifth of the overall market in EMEA, however, so its growth in 2019Q1 did not offset the decline in the consumer space.
"The proliferation of use cases across multiple key industries such as the financial sector, retail, transportation, and education is creating very interesting pockets of growth for tablet devices," said Daniel Goncalves, senior research analyst, IDC Western European Personal Computing Devices. "As the erosion of the consumer space shows no signs of slowing down, enterprise is the only real opportunity for growth, so cooperation with vertical-specific resellers and the creation of scalable end-to-end solutions are vital."
Overall, the tablet market in Western Europe declined 7.7% YoY in 2019Q1, while Central and Eastern Europe, the Middle East, and Africa (CEMA) declined 15.8% YoY.
"While consumer demand in the CEE region remained in negative territory during the first quarter of 2019, the commercial segment increased by double digits as it benefitted from significant deliveries to the telco and banking sectors in Poland," said Nikolina Jurisic, product manager, IDC CEMA.
Vendor Highlights
Apple regained market leadership in EMEA as it continues to grab share from Android, boosted by last year's iPad release.
Samsung remains strong across the three subregions despite the double-digit decline, especially in the CEMA region where it holds the number 1 position.
Huawei was third and posted a flat performance, leveraging the growing strength of the brand in the region before the recent boycotting of its products by many prominent players in the industry following the U.S. ban.
Lenovo continues to shift its focus away from tablets in favor of a stronger presence in the PC market.
Amazon held on to its top 5 ranking as a result of the very aggressive price points of its Fire devices.
BREAKING NEWS
TECHNO TRENDS
BHIM to join e-commerce, competing with PhonePe and Google Pay
The government-supported payment software BHIM is getting ready to join t...
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
E-Magazine
TECHNOTAINMENT
Airtel Xstream Play strengthens regional content library, part
Bharti Airtel (“Airtel”), one of India’s leading telecommunications
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
MOVERS & SHAKERS
Clover Infotech appointed Subham Banerjee as CDO
Clover Infotech has announced the appointment of Subham Banerjee as its Ch
Saviynt ropes in Sanjeevi Kumar as new Sales Director in India
The cloud-native identity and governance platform solutions provider Saviy
OPEN YOUR EYES
INTERVIEWS
Fire-Boltt innovates and introduces newer categories to make i
One of the biggest strengths and focus area of Fire-Boltt is innovation. Wi
India continues to be a key contributor in Hitachi Vantara’s
The brand strategy of Hitachi Vantara is tied to further expanding the Hita
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
STERLITE TECHNOLOGIES LTD.
FIREBOLTT
NUMERIC INDIA, A Group Brand Legrand
JUVAS SOLUTIONS PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Rishad Premji
Rishad Premji is the son of the Wipro head Azim Premji and was named a...
Technology Icons Of India 2023: B.V.R. Subrahmanyam
B.V.R. Subrahmanyam belongs to Andhra Pradesh. He is a 1987-batch IAS ...
Technology Icons Of India 2023: Nandan Nilekani
Nandan Nilekani is the Co-Founder and Chairman of the Board, Infosys T...
PARTNER SPEAKERS
PSU
PGCIL transforming India with its wide power transmission network
Engaged in power transmission, POWERGRID or PGCIL is a stated owned In...
HPCL is transforming the energy landscape, across the nation and beyond
HPCL is world-class energy company known for caring and delighting the...
EESL encouraging e-mobility adoption across India
Energy Efficiency Services Limited (EESL) is a Super Energy Service Co...
VIDEOS
Top 25 Brands
Value-Added Distribution
TECHNOBIND SOLUTIONS PVT. LTD.
TechnoBind’s business model is focused on identifying and partnering...
Crayon Software Experts India Pvt Ltd
Crayon helps its customers build the commercial and technical foundati...
SONATA INFORMATION TECHNOLOGY LIMITED
Sonata Software Limited is a leading Modernization engineering company...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
