Apple scraps its car and display screen projects
By MYBRANDBOOK
Apple hit the brakes on two ambitious projects in February 2024, with the company deciding to scrap its electric and autonomous car project and its efforts to develop next-generation display screens for smartwatches. These cancellations weren't sudden decisions, however. The report further added that Apple executives struggled to solidify a clear direction for the car project while grappling with its immense cost.
The display screen initiative was grappling with its own set of challenges, including engineering hurdles, difficulties securing reliable suppliers, and keeping production costs under control, as per the report.
Because of these project closures, over 600 employees in California lost their jobs. The majority of these layoffs happened at Apple's main car project office in Santa Clara. However, smaller satellite offices also saw job cuts.
While some impacted employees were fortunate enough to be relocated to other teams within Apple, focusing on areas like artificial intelligence and personal robotics, the overall impact was significant, according to the report.
Notably, at least 87 of the terminated employees were stationed at a secretive Apple facility dedicated to developing next-generation display technologies. The remaining impacted workers were employed at various locations associated with the company's now-scrapped automotive project.
BREAKING NEWS
TECHNO TRENDS
SAP launches cloud services to help Indian scaleups innovate m
SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service d...
Denodo and Sonata form alliance to unlock data-to-value creati
Denodo and Sonata Information Technology India Limited (SITL) have annou...
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
Google Pay has added "Open Wallet" shortcut
With the introduction of the "Open Wallet" shortcut, Google Pay has impro...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
Amagi names its Chief Product Officer
Amagi announced the appointment of Richard Perkett as its Chief Product Of
Nium Appoints Alexandra Johnson appoints as Chief Payments Off
Nium, the leader in real-time cross-border payments, today announced the ap
OPEN YOUR EYES
INTERVIEWS
Commvault leading the next generation of data protection throu
A valued brand, Commvault reinforces the commitment to protect customer dat
Dell Technologies lives by its commitment of driving growth th
Dell believes in an agile approach to innovation that leverages the brighte
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
CENTRE FOR DEVELOPMENT OF TELEMATICS
NETWEB TECHNOLOGIES INDIA LTD.
TAC SECURITY SOLUTIONS
FRESHWORKS TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Hari Om Rai
Hari Om Rai is the Co-founder, Chairman & Managing Director of Lava In...
Technology Icons Of India 2023: Rajiv Memani
As Chair of the EY Global Emerging Markets Committee, Rajiv connects e...
Technology Icons Of India 2023: Lt Gen (Dr.) Rajesh Pant (Retd.)
LT Gen(Dr.) Rajesh Panth (Retd.), National cyber security coordination...
PARTNER SPEAKERS
PSU
Aadhaar: Architecting the World's Largest Biometric Identity System
The Unique Identification Authority of India (UIDAI) is a statutory au...
C-DAC keeps India ahead in IT & Electronics R&D space
Centre for Development of Advanced Computing (C-DAC) is the premier R&...
EESL encouraging e-mobility adoption across India
Energy Efficiency Services Limited (EESL) is a Super Energy Service Co...
VIDEOS
Top 25 Brands
Value-Added Distribution
TECH DATA, A TD SYNNEX COMPANY
Tech Data Corporation was an American multinational distribution compa...
EXCLUSIVE NETWORKS SALES INDIA PVT. LTD.
Exclusive Networks is a globally trusted cybersecurity specialist hel...
ADITYA INFOTECH LTD.
Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is ...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
