Instagram tests single mention for stories, simplifying group tagging
By MYBRANDBOOK
Instagram has been testing a feature that enables users to tag several people in one mention when tagging them in Stories. Users can mention a group, and all participants are notified and given the option to share the post. The function aims to make tagging in Stories easier while improving user experience. Instagram's CEO, Adam Mosseri, announced the feature on his broadcast channel.
Describing the feature, Mosseri said users would soon be able to add multiple followers to create one group, and instead of having to tag people individually on Stories, they would be able to just tag the group. Mention notifications, as part of the group tag, will be sent to all the members of the group and they will be able to re-share the post on their Stories as well.
“We're testing a way to tag a group of people in a Story using a single mention. Once you create a group mention, it can be reused by anyone in the group to automatically tag everyone in any new Stories,” Mosseri said on his broadcast.
For now, the timeline for the arrival of this feature remains undisclosed. The feature could be rolled out in the US before it reaches other regions.
Last month, the Meta-owned platform rolled out a Twitter-like application called ‘Threads'. Threads, which is integrated with users' Instagram accounts, quickly racked up 100 million sign-ups, posing a serious threat to Elon Musk's X, formerly Twitter. Threads has been rolling out new features for its userbase, including a chronological ‘Following' feed on iOS and Android. Mosseri has also said that a Web version of the platform is in the works.
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