Riverbed Launches Digital Performance Platform and New Brand Identity
By MYBRANDBOOK
In line with repositioning itself as The Digital Performance Company, Riverbed Technology has launched the Riverbed Digital Performance Platform and unveiled a new brand identity, accelerating the company’s strategy to deliver solutions to maximize digital performance and fuelling new growth opportunities in a $30 billion+ market. The announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions.
“Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today’s digital enterprise,” said Subbu Iyer, SVP & Chief Marketing Officer, Riverbed. “The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer’s business, allowing organizations to fundamentally rethink possible.
The Platform and our new brand identity as The Digital Performance Company better articulates the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world.”
Digital is driving innovation and transforming entire industries and has moved rapidly to the centre of business strategy, as customers look to digitally transform by delivering new digital services, systems, business models and processes. Driven by major technology trends including cloud, mobile and analytics, digital is gaining serious momentum. According to IDC, by the year 2021, at least 50 per cent of global GDP will be digitized, with growth driven by digitally-enhanced offerings, operations and relationships. Additionally, IDC expects digital transformation spending to reach $2.1 trillion in 2021.
Riverbed customers across all industries are deploying Riverbed solutions today to maximize digital performance and drive measurable business outcomes, including the world’s largest container shipping company Maersk.
Riverbed Digital Performance Platform provides Modern IT Architecture for Digital Enterprise
Riverbed’s unified and integrated Digital Performance Platform brings together a powerful combination of Digital Experience Management, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes.
* Cloud Networking: Enables next-generation networking with a comprehensive solution that includes SD-WAN, Wi-Fi, application acceleration, and network visibility. Riverbed greatly simplifies and unifies connectivity and management of LANs, WANs, WLANs while providing instant, secure, and optimized cloud connectivity.
* Digital Experience: Unifies device-based user experience, application, infrastructure, and network monitoring to provide a holistic view of a user’s digital experience.
* Cloud Edge: Centralizes islands of infrastructure to secure 100% of data – the lifeblood of any digital business – while still delivering superior, local-like experiences for users at the edge.
New Riverbed Brand Identity brings Digital Performance to the Forefront
As part of Riverbed’s new corporate brand identity around Digital Performance, the company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focus Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed solutions in today’s digital marketplace. Riverbed is also unveiling a new logo which is reflective of the new positioning on digital performance.
BHIM to join e-commerce, competing with PhonePe and Google Pay
The government-supported payment software BHIM is getting ready to join t...
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
AMARA RAJA POWER SYSTEMS LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
OPTIEMUS INFRACOM
IBALL WORLDWIDE PVT. LTD.
Technology Icons Of India 2023: Dr. Sanjay Bahl
Sanjay Bahl is currently with the Indian Computer Emergency Response T...
Technology Icons Of India 2023: Bharat Goenka
Bharat Goenka is the Managing Director of Tally Solutions. He is well ...
Technology Icons Of India 2023: Sunil Gupta
Sunil Gupta is the Co-founder, Managing Partner & CEO of Yotta Infrast...
GeM maintains transparency in online procurement of goods & services
Created in a record time of five months, Government eMarketplace is a ...
Leading company into fertilizers in the country
NFL is a dynamic organization committed to serve the farming community...
ECIL continues to keep India ahead in the growth of Information Technology and Electronics
ECIL played a very significant role in the training and growth of high...
RAH INFOTECH
RAH Infotech is India’s fastest growing technology value added dist...
ADITYA INFOTECH LTD.
Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is ...
SAVEX TECHNOLOGIES PVT. LTD.
Savex Technologies is the 3rd largest Information & Communication Tec...