Twitter buys Scroll, an ad-free reading service platform
By MYBRANDBOOK
Twitter has taken over Scroll, an ad-free reading service platform. The micro-blogging site aims to “build and shape a future subscription service on Twitter.” Scroll allows users to read articles without ads, pop-ups, and other clutter giving readers clean access to just the content. Twitter notes that publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page.
Scroll provides users news articles from publishers including Insider, The Verge, BuzzFeed and USA Today without ads. The company says publishers who work with Scroll earn more money than they would by selling advertising.
As per news source, Twitter will onboard the entire Scroll team of 13 people. The terms of the deal were not disclosed.
“Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. It converts and confounds perspectives. At its best it helps us stand in one another’s shoes and understand each other’s common humanity,” said Tony Haile, Scroll CEO, in the company’s post about Scroll’s acquisition.
“The mission we’ve been given by Jack and the Twitter team is simple: take the model and platform that Scroll has built and scale it so that everyone who uses Twitter has the opportunity to experience an internet without friction and frustration, a great gathering of people who love the news and pay to sustainably support it,” he added.
For temporary basis Scroll will keep the new sign-ups on hold and following the acquisition, Twitter will work to include Scroll into their subscription plans and prepare to grow Scroll’s publisher network.
Twitter has been working to offer new types of content on its social media site, including audio and long-form content, after previously acquiring newsletter platform Revue. The deal will help Twitter build a subscription feature, such as letting users access premium features from news outlets or a writer's Revue newsletter, Twitter said.
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