SAP SE
By MYBRANDBOOK
Bill McDermott
CEO
KEY DIFFERENTIATOR: SAP is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. It is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Headquartered in Walldorf, Baden-Württemberg, Germany, SAP has regional offices in 180 countries and has over 425,000 customers. It posted a total revenue of 24.74b€ (Non-IFRS) in FY2018 and enjoys a subscriber base of 186 million in its cloud user base.
PRODUCTS & SERVICES: SAP S/4HANA, SAP CRM, SAP ERP, SAP PLM, SAP SCM, SAP SRM
BRAND VISIBILITY: In January 2019, SAP made a strategic plan to shift to a more modern cloud-based technologies such as blockchain, quantum computing, machine learning, internet of things, and artificial intelligence. For the fiscal year 2017, SAP reported earnings of EUR€4 billion, with an annual revenue of EUR€23.5 billion, an increase of 6.3% over the previous fiscal cycle. SAP’s shares traded at over USD105 per share, and its market capitalization was valued at USD128 billion in December 2018. This makes SAP the most valuable company in Germany.
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