WhatsApp launches in-chat payments service in India
By MYBRANDBOOK
WhatsApp users in India will be able to pay for products and services through the chat app, as parent company Meta seeks to generate more revenue from the messaging service in its biggest market. Shoppers will be able to buy products and services from businesses using WhatsApp Pay, the company said. Companies will not be charged for the in-app payments.
Apart from this, the company also introduced other new features like Flows, which allows businesses to create customised chat experiences for customers; and Meta Verified, which gives businesses a badge of authenticity and additional benefits at Meta’s second annual Conversations conference in Mumbai
The new feature Flows allows businesses to create rich menus and forms within the chat, so customers can perform various actions without leaving the conversation. The feature will be available to businesses around the world using the WhatsApp Business Platform in the coming weeks.
The Payments feature makes it easier to complete a purchase directly in the chat. Indian customers can now add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. Razorpay and PayU are the partners of WhatsApp to make paying for something as simple as sending a message. The Payments feature is live in Brazil and Singapore at present.
Meta Verified lets businesses receive verification from Meta and it helps customers know that they are chatting with the right business. Businesses need to showcase their authenticity to Meta to become Meta Verified and in return receive a verified badge, enhanced account support and impersonation protection. Meta Verified will also come with premium features such as creating a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. Meta Verified will be tested soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.
Mark Zuckerberg, the founder and CEO of Meta, said India was at the forefront of many of the innovations that WhatsApp was introducing at the conference. “You’re leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” he said in a pre-recorded address. India is one of the biggest markets for WhatsApp, with more than 500 million users in the country.
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
INFOSYS TECHNOLOGIES PVT. LTD.
IBALL WORLDWIDE PVT. LTD.
TEJAS NETWORKS INDIA PVT. LTD.
MICROTEK INTERNATIONAL PVT. LTD.
Technology Icons Of India 2023: Bharat Goenka
Bharat Goenka is the Managing Director of Tally Solutions. He is well ...
Technology Icons Of India 2023: Roshni Nadar Malhotra
Roshni Nadar Malhotra is an Indian billionaire businesswoman and the c...
Technology Icons Of India 2023: Rajendra Singh Pawar
Rajendra Singh Pawar is an entrepreneur and businessperson who founded...
C-DAC keeps India ahead in IT & Electronics R&D space
Centre for Development of Advanced Computing (C-DAC) is the premier R&...
DRDO is India's largest and most diverse research organisation
DRDO is the R&D wing of Ministry of Defence, Govt of India, with a vis...
PGCIL transforming India with its wide power transmission network
Engaged in power transmission, POWERGRID or PGCIL is a stated owned In...
INFLOW TECHNOLOGIES PVT. LTD.
Inflow Technologies is a niche player in the IT Infrastructure Distrib...
SAVEX TECHNOLOGIES PVT. LTD.
Savex Technologies is the 3rd largest Information & Communication Tec...
M. TECH SOLUTIONS (I) PVT. LTD.
M.Tech is a leading cyber security and network performance solutions ...