Apple to run app-related ads on App Store
By MYBRANDBOOK
Apple will begin running app-related ads in the Today tab of the App Store starting from today, in all countries except China. The Today tab on the App Store features a hand-curated list of apps picked by the Apple staff, with no paid placement options.
Previously, ads were restricted to search results on the App Store, in the ‘Suggested’ section of the search box, but now, developers will be able to create a custom product page for the today tab to promote their apps, shown in a ‘You Might Also Like’ section at the bottom of app listings.
Apple updated its webpage on Search Ads, which reads, “With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit. The prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions.”
According to the report, legal expert Florian Mueller tweeted: “You Might Also Like ads are another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there.”
Instead of targeting brands with ads, Apple wants developers to connect more widely with users and what better way to do that than show ads for their apps. Apple will rely on different identifiers to target a larger base of iPhone users with these ads inside the App Store.
BREAKING NEWS
TECHNO TRENDS
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
Google Pay has added "Open Wallet" shortcut
With the introduction of the "Open Wallet" shortcut, Google Pay has impro...
TRAI targets to finalise National Broadcast Policy by May-end
The Telecom Regulatory Authority of India will finalise the National Broa...
TAC Security becomes Cyber Security Assessor for the App Defen
The cybersecurity company, TAC Security has been selected as a key Cyber ...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
Amagi names its Chief Product Officer
Amagi announced the appointment of Richard Perkett as its Chief Product Of
Nium Appoints Alexandra Johnson appoints as Chief Payments Off
Nium, the leader in real-time cross-border payments, today announced the ap
OPEN YOUR EYES
INTERVIEWS
Commvault leading the next generation of data protection throu
A valued brand, Commvault reinforces the commitment to protect customer dat
Committed to follow future roadmap with 'Make-in-India' 2.0 Vi
As technology advances, AI is used in increasingly disparate ways to help a
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
MICROTEK INTERNATIONAL PVT. LTD.
DIGISOL SYSTEMS LTD.
RELIANCE JIO INFOCOMM LTD.
TEJAS NETWORKS INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Lt Gen (Dr.) Rajesh Pant (Retd.)
LT Gen(Dr.) Rajesh Panth (Retd.), National cyber security coordination...
Technology Icons Of India 2023: C P Gurnani
CP Gurnani (popularly known as ‘CP’ within his peer group), is the...
Technology Icons Of India 2023: Hari Om Rai
Hari Om Rai is the Co-founder, Chairman & Managing Director of Lava In...
PARTNER SPEAKERS
PSU
GSTN aims to integrate indirect tax ecosystem on a shared IT infrastructure
Goods and Services Tax Network (GSTN) has built Indirect Taxation plat...
STPI encouraging software exports from India
Software Technology Parks of India (STPI) is an S&T organization under...
BBNL empowering rural India digitally
BBNL provide high speed digital connectivity to Rural India at afforda...
VIDEOS
Top 25 Brands
Value-Added Distribution
SUPERTRON ELECTRONICS PVT. LTD.
Supertron deals in servers, laptops, components, accessories and is a...
INGRAM MICRO INDIA PVT. LTD.
Ingram Micro India, a large national distributor offers a comprehensiv...
TECHNOBIND SOLUTIONS PVT. LTD.
TechnoBind’s business model is focused on identifying and partnering...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
