Mastercard files trademarks in the metaverse
By MYBRANDBOOK
Payments giant Mastercard has filed 15 Non-Fungible Token (NFT) and metaverse trademark applications with the United States Patent and Trademark Office (USPTO), as part of an extended plan to extend its payment processing system, slogans and branding into the new virtual economy.
With this move, Mastercard has joined Visa and American Express who previously have also filed several applications related to payment cards and services in the metaverse and using its cards at NFT marketplaces.
Highlights of the filings include plans for a virtual community for interacting with digital assets, the processing of payment cards in the Metaverse, an online marketplace for buyers and sellers of downloadable digital goods, virtual reality events and more.
One trademark filing for the company's “Priceless” slogan consists of multimedia files such as artwork, text, audio and video that are authenticated by NFTs. Another application illustrates plans for its red and yellow “Circles” logo to process card transactions used for payment of goods and services in the Metaverse and other virtual worlds.
According to filings, the applications were filed with an intent to use them in the future, which is named as ‘1b’. Trademarks categorised under ‘1a’ on the other hand are for “actual use”. For 1b patents, the company doesn’t need to provide evidence to the government that it is already utilising the trademark, instead, it requires the company to showcase “bonafide intent” to use the trademark sometime in the future.
It is reported that Mastercard has hired close to 500 new employees in the first quarter of 2022 to work on projects related to NFTs, blockchain and cryptocurrency.
BREAKING NEWS
TECHNO TRENDS
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
SAP launches cloud services to help Indian scaleups innovate m
SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service d...
Denodo and Sonata form alliance to unlock data-to-value creati
Denodo and Sonata Information Technology India Limited (SITL) have annou...
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
E-Magazine
TECHNOTAINMENT
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
MOVERS & SHAKERS
DigiCert names Atri Chatterjee as CMO
DigiCert has announced the appointment of Atri Chatterjee as Chief Market
Amagi names its Chief Product Officer
Amagi announced the appointment of Richard Perkett as its Chief Product Of
OPEN YOUR EYES
INTERVIEWS
ETEK building a cybersecurity aware community
ETEK is a Global Managed Security Services expert with 30 years of experien
Technology and a robust partner network help position Allied T
Allied Telesis in India has a strong and growing team that is very customer
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
RAMCO SYSTEMS Ltd.
DIGISOL SYSTEMS LTD.
RELIANCE JIO INFOCOMM LTD.
CP PLUS INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Shailender Kumar
Shailender Kumar is senior vice president and regional managing direct...
Technology Icons Of India 2023: Alok Ohrie
Alok plays a critical role in the Government of India’s Atal Innovat...
Technology Icons Of India 2023: Sunil Gupta
Sunil Gupta is the Co-founder, Managing Partner & CEO of Yotta Infrast...
PARTNER SPEAKERS
PSU
C-DOT enabling India in indigenous design, development and production of telecom technologies
An autonomous telecom R&D centre of Government of India, Center of Dev...
GSTN aims to integrate indirect tax ecosystem on a shared IT infrastructure
Goods and Services Tax Network (GSTN) has built Indirect Taxation plat...
STPI encouraging software exports from India
Software Technology Parks of India (STPI) is an S&T organization under...
VIDEOS
Top 25 Brands
Value-Added Distribution
WPG C&C COMPUTERS & PERIPHERALS PVT. LTD.
WPG C&C Computers & Peripherals (India) was incorporated in 2008 and ...
SATCOM INFOTECH PVT. LTD.
Satcom Infotech Pvt. Ltd is a distribution houses in security in India...
M. TECH SOLUTIONS (I) PVT. LTD.
M.Tech is a leading cyber security and network performance solutions ...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
