About ₹1,700 cr spent on the advertisement in media in 3 yrs: Union Minister
By MYBRANDBOOK
The Ministry of Information and Broadcasting informed the Parliament that it spent almost ₹1,700 crore on advertisements in print and electronic media in the last three years. Union Minister Anurag Thakur said, "The primary objective of government advertising is to create awareness of government policies and schemes among the intended beneficiaries." The amount committed for advertisements by the government through print and electronic media during the period 2018-19 to 2020-21 was ₹1,698.98 crore.
“The primary objective of the government advertising is to create awareness of government policies and schemes among the intended beneficiaries including the population living in far flung and remote areas, through Print, Electronic & Outdoor Media,” said Thakur in a written statement.
The data shared by the ministry showed that the government spent a total of ₹826.5 crore on advertisements in newspapers. It said ₹118.59 crore was spent on advertisements in 6,085 newspapers in 2020-21, ₹200 crore in 5,365 newspapers in 2019-20 and ₹507.9 crore was spent on ads in 6,119 newspapers in 2018-19.
Thakur had earlier told the Parliament that the government has reduced spending on advertisements by reducing the size of non-communication advertisements like inviting tender or job vacancies and by giving only bare minimum information with links for further details.
BREAKING NEWS
TECHNO TRENDS
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
SAP launches cloud services to help Indian scaleups innovate m
SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service d...
Denodo and Sonata form alliance to unlock data-to-value creati
Denodo and Sonata Information Technology India Limited (SITL) have annou...
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
E-Magazine
TECHNOTAINMENT
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
MOVERS & SHAKERS
DigiCert names Atri Chatterjee as CMO
DigiCert has announced the appointment of Atri Chatterjee as Chief Market
Amagi names its Chief Product Officer
Amagi announced the appointment of Richard Perkett as its Chief Product Of
OPEN YOUR EYES
INTERVIEWS
Autodesk investing in emerging Design & Make technologies to d
Autodesk partners with leading companies in a variety of industries, includ
Committed to follow future roadmap with 'Make-in-India' 2.0 Vi
As technology advances, AI is used in increasingly disparate ways to help a
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
RAMCO SYSTEMS Ltd.
DRUVA SOFTWARE PVT. LTD.
TEJAS NETWORKS INDIA PVT. LTD.
MATRIX COMSEC PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Sachin Bansal
Sachin Bansal’s fintech startup, Navi Technologies, simplifies loan ...
Technology Icons Of India 2023: Honorary Prof. N. Balakrishnan
Prof. N. Balakrishnan is an Indian aerospace and computer scientist. H...
Technology Icons Of India 2023: Sunil Vachani
Sunil Vachani is the founder and chairman of India-listed Dixon Techno...
PARTNER SPEAKERS
PSU
DRDO is India's largest and most diverse research organisation
DRDO is the R&D wing of Ministry of Defence, Govt of India, with a vis...
BBNL empowering rural India digitally
BBNL provide high speed digital connectivity to Rural India at afforda...
C-DOT enabling India in indigenous design, development and production of telecom technologies
An autonomous telecom R&D centre of Government of India, Center of Dev...
VIDEOS
Top 25 Brands
Value-Added Distribution
FORTUNE MARKETING PVT. LTD.
Delhi based Fortune Marketing, An ISO 9001:2008 company, distributes ...
EXCLUSIVE NETWORKS SALES INDIA PVT. LTD.
Exclusive Networks is a globally trusted cybersecurity specialist hel...
IVALUE INFOSOLUTIONS PVT. LTD.
: iValue Info Solutions is a value added distributor, provides solutio...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
