WhatsApp plans to simplify in-app shopping
By MYBRANDBOOK
WhatsApp recently introduced the WhatsApp Pay feature for users and today it is rolling out carts. With the two features in place, WhatsApp aims to make shopping taking place through chats convenient for users and help online businesses.
"Catalogues have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier," WhatsApp noted. WhatsApp says that carts will come in handy for users "when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store."
WhatsApp users will be able to browse a catalogues, select multiple products, and send the order as one message to the business with the new feature. WhatsApp, with carts, aims to be simpler for businesses to keep track of order inquiries, manage requests from customers, and close sales. WhatsApp users can use carts by simply finding the items they want and then tapping on "add to cart". Once users have confirmed their products, they have to send it to the WhatsApp business as a single message.
WhatsApp noted that globally, more than 175 million people message a WhatsApp Business account every day and more than 3 million people in India view a business catalogues each month. It further noted that the need for digital tools to shop has only increased during the pandemic.
"WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogues have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier," the Facebook-owned platform said.
WhatsApp has also rolled out a bunch of sticker packs created by WhatsApp designers and local artists to help people and businesses stay connected.
Earlier this week, a report noted that WhatsApp users refusing to accept the Terms of Service in 2021 may lose access to the app. According to screenshots shared by, the Facebook-owned company’s new policy update will give further information on how WhatsApp processes its user’s data. It will also speak about how businesses can use Facebook hosted services to store and manage their WhatsApp chats. "If you don’t agree with the changes, you can delete your WhatsApp account within WhatsApp Settings," the report said.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
HP INDIA SALES PVT. LTD.
EXATRON SERVERS MANUFACTURING PVT. LTD.
VVDN TECHNOLOGIES
MATRIX COMSEC PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SHAILENDER KUMAR
Shailender Kumar is senior vice president and regional managing direct...
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
PARTNER SPEAKERS
PSU
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
