Airtel to bring live-streaming app Xstream Live for artists
By MYBRANDBOOK
Airtel with its new product, Airtel Xstream Live wants to ride the wave of live streaming. The app is to provide a platform for content creators to live-stream virtual concerts, sessions and musical gigs. Airtel Xstream Live made its debut on Play Store only a few weeks ago. It essentially enables artists to connect and engage with their fan base by hosting live performances.
Airtel Xstream Live also provides a virtual stage to conduct concerts and one can conduct AMA (ask me anything) sessions and promotions. Artists can also share stories, moments and promote brands for their upcoming projects. Airtel has been working on this product for about six months and was also eyeing to acquire content creating studios.
According to sources that Airtel Xstream Live would not be like Bigo Live or Vigo and will look to move away. It will build a community around mainstream celebrities looking to amplify their reach through virtual shows.
It’s worth noting that Airtel also had launched a converged digital entertainment platform Airtel Xstream in September. It bundles three formats: app, Airtel TV and a catalogue of over 15,000 movies and shows from popular streaming services including Netflix, Amazon, ZEE5 among others.
BHIM to join e-commerce, competing with PhonePe and Google Pay
The government-supported payment software BHIM is getting ready to join t...
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
TAC SECURITY SOLUTIONS
GLOBUS INFOCOM LTD.
LAVA INTERNATIONAL LTD.
NUMERIC INDIA, A Group Brand Legrand
Technology Icons Of India 2023: Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla’s return to Vodafon...
Technology Icons Of India 2023: Harsh Jain
Harsh Jain is an Indian Entrepreneur, the co-founder and CEO of the In...
Technology Icons Of India 2023: Sachin Bansal
Sachin Bansal’s fintech startup, Navi Technologies, simplifies loan ...
RailTel connecting every corner of India
RailTel is an ICT provider and one of the largest neutral telecom infr...
INDIANOIL helps reach precious petroleum fuels to every nook and corner of the country
IndianOil, a diversified, integrated energy major with presence in alm...
GSTN aims to integrate indirect tax ecosystem on a shared IT infrastructure
Goods and Services Tax Network (GSTN) has built Indirect Taxation plat...
FORTUNE MARKETING PVT. LTD.
Delhi based Fortune Marketing, An ISO 9001:2008 company, distributes ...
ADITYA INFOTECH LTD.
Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is ...
SONATA INFORMATION TECHNOLOGY LIMITED
Sonata Software Limited is a leading Modernization engineering company...