Swiggy’s Urban Kirana is a dark store pilot for delivering essential products
By MYBRANDBOOK
According to sources, Swiggy is piloting with dark stores under the brand name Urban Kirana for delivering essential products. The company is currently running a pilot in Bengaluru with six stores in areas including Indiranagar and Koramangala with more in the pipeline. This allows Swiggy to deliver frequently-ordered products seamlessly.
Swiggy also has set up two such stores in Gurugram. Sources said that Urban Kirana was conceptualized before the Covid-19 crisis and Swiggy is likely to expand it to other cities after evaluating the situation after some clarity on the ongoing crisis.
Swiggy has also planned to roll out dark stores in Hyderabad, but it is ascertained if it has already set up Urban Kirana there or not. Urban Kirana appears as one of the grocery store options in Swiggy Stores with a curated list of products to choose from which are then delivered within two hours following the order. To be sure, the products in these dark stores are being sourced from third parties with Swiggy guiding them based on customer preferences and past purchases.
While the call on Urban Kirana’s expansion plan across other cities isn’t on the cards at the moment, Swiggy’s dark stores have proven to be handy and efficient in fulfilling essentials and grocery deliveries at a time when Swiggy Stores is witnessing a spike in orders due to a nationwide lockdown. Setting up dark stores by e-grocers isn’t a new phenomenon. Grofers and BigBasket had tried this in the past. However, they abandoned them later as both companies moved from instant delivery format to slot-based or next day delivery.
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