Changing with market conditions & meeting customer expectations key for businesses to stay relevant and thrive
By MYBRANDBOOK
Dr. Harold D’Costa, President, Cyber Security Corporation
Technology blueprint for year ahead
The agenda for 2023-24 is:
• Digital Transformation by exploring cutting-edge technologies through AI, Machine language learning, IoT and Blockchain
• Exploring cybersecurity and strengthening data privacy in all the sectors of the organization
• Implementing proper security matrix and doing proper risk assessment of all the applications and leveraging mitigation plans for effective use of technology
• raining and upskilling employees with modern trends and technology
• Implementing Green IT through environment friendly technologies
Fortifying organization from cyber threats
The ways are:
• Risk Assessment and Security Planning
• Implementing robust cybersecurity measures
• Access controls and privilege management
• Periodic security Audits and Testing
• Business continuity planning
• Disaster Recovery Planning and mitigation techniques
• Upskilling of security awareness
Reiterating the brand identity
To make brand distinctive:
• Positioning of the brand according to the vision and mission of the organization
• Creating awareness of the product
• Customer centric brand strategy
• Create positive brand experience through reviews and working on zero tolerance mission
• Innovation in offered products
• Creating an emotional connect with the customers
• Sharing valuable insights, expertise and thought-provoking contents of the services provided
• CSR
• Monitoring brand’s performance
Digital technologies aiding to win customer trust
The ways to win trust are:
• Transparent communication- Be honest and clear about the services
• Gather data and insights to understand their needs and behaviours
• Customer’s data privacy and security
• Customer service
• Encourage customers reviews
• User friendly interfaces
• Consistency and reliability
• Innovate and improve the product
• Feedback and continuous improvement.
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