Oppo, One Plus, Huawei rank high in NPS - Numr Research
By MYBRANDBOOK
Numr Research has conducted a survey uncovering the NPS or Net Promoter Score for various smartphone brands in India. India is currently the second largest smartphone market, only behind China. Also, the smartphone industry in India is estimated to grow at a CAGR of 23.4% between the years 2017-2025.
One Plus and Xiaomi, both have a high NPS of 77.78 and 66.15 respectively. Interestingly, they also registered extremely high growth last year. One Plus grew 3 times, at 296% and Xiaomi grew 174%.
According to the survey, Apple has an NPS of 67.93 and Samsung’s NPS came out to be 63.35. Surprisingly, Opporecorded an NPS of 83.78.
Numr Research’s survey also uncovered smartphone habits of Indian users.
52% people reported that currently own only 1 smartphone where as 42% reported that they have 2. Another 5% reported having 3 personal smartphones while 1% claimed that they have 4 and/or more. A study estimated that more than 161 million smartphones were sold in India in 2018.
Additionally, Indians spend over 6.5 hours every day on their smartphones. This isn’t surprising in the least, considering India has the highest average data consumption per user in the world, around 9.8 GB per month.
When asked how many minutes they usually spend on various smartphone activities, people reported that -
* They spend over an hour each on Online Shopping (64 min),Social Media (67 min), and watching movies/ videos (69 min)
* On an average, people spend 56 min on phone calls and video calls every day
* 43 minutes are spent listening to music daily
* Texting (Messengers and WhatsApp) occupy another 41 minutes on average, and
* People reported that they also spend around 30 minutes every day reading articles or online news.
According to IDC, despite a global slowdown of 6%, the smartphone market in India grew by 7.1%. It is undeniable that the Indian smartphone market is thriving and will continue to do so in the coming years.
Amitayu Basu, CEO, Numr Research comments, “This fiercely competitive market now has multiple products at every imaginable price point. In this environment, the NPS score helps in predicting who will win the war. With Oppo leading the way with 84% NPS score, world leaders like Samsung and Apple are left to lick their wounds in their ever decreasing market share pie.”
Survey Methodology
The survey was conducted online among the SEC A1 residents of Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai and Ahmedabad. The findings in this survey are based on the responses of over 500 respondents who were between 25 to 60 years of age, at the time of the survey. These people were all affluent vehicle owners who were also avid moviegoers and highly aware of the changing technological trends.
BREAKING NEWS
TECHNO TRENDS
BHIM to join e-commerce, competing with PhonePe and Google Pay
The government-supported payment software BHIM is getting ready to join t...
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
E-Magazine
TECHNOTAINMENT
Airtel Xstream Play strengthens regional content library, part
Bharti Airtel (“Airtel”), one of India’s leading telecommunications
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
MOVERS & SHAKERS
Clover Infotech appointed Subham Banerjee as CDO
Clover Infotech has announced the appointment of Subham Banerjee as its Ch
Saviynt ropes in Sanjeevi Kumar as new Sales Director in India
The cloud-native identity and governance platform solutions provider Saviy
OPEN YOUR EYES
INTERVIEWS
Acuutech continues to focus on innovation, customer focus and
Acuutech with its strong partnership with Lenovo and Microsoft forayed into
Fire-Boltt innovates and introduces newer categories to make i
One of the biggest strengths and focus area of Fire-Boltt is innovation. Wi
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
TALLY SOLUTIONS PVT. LTD.
EXIDE INDUSTRIES LTD.
SAMRIDDHI AUTOMATIONS PVT. LTD.
TP-LINK INDIA PVT LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Sridhar Vembu
Sridhar Vembu is an Indian billionaire business magnate and the Founde...
Technology Icons Of India 2023: Lt Gen (Dr.) Rajesh Pant (Retd.)
LT Gen(Dr.) Rajesh Panth (Retd.), National cyber security coordination...
Technology Icons Of India 2023: Rishad Premji
Rishad Premji is the son of the Wipro head Azim Premji and was named a...
PARTNER SPEAKERS
PSU
BEL leveraging next generation technologies to keep the country ahead in Defence space
Bharat Electronics Limited (BEL) is a Navratna PSU under the Ministry ...
EESL encouraging e-mobility adoption across India
Energy Efficiency Services Limited (EESL) is a Super Energy Service Co...
BSE provides highly secure, efficient and transparent market for trading
BSE (formerly known as Bombay Stock Exchange Ltd.) is Asia's first & t...
VIDEOS
Top 25 Brands
Value-Added Distribution
WPG C&C COMPUTERS & PERIPHERALS PVT. LTD.
WPG C&C Computers & Peripherals (India) was incorporated in 2008 and ...
SONATA INFORMATION TECHNOLOGY LIMITED
Sonata Software Limited is a leading Modernization engineering company...
SAVEX TECHNOLOGIES PVT. LTD.
Savex Technologies is the 3rd largest Information & Communication Tec...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
