Micromax Co-founder is launching E-Bike
By MYBRANDBOOK
Rahul Sharma, co-founder of Micromax is getting into the most emerging segment that is manufacturing of electric vehicles.
He is planning to launch the first electric motorcycle under the new entity by end of June, with a strong vision to disrupt the two-wheeler industry by providing an electric alternative to petrol-run products from conventional two-wheeler biggies such as Hero Moto, Bajaj Auto and TVS.
With the central government sops and benefits push for EV adoption, Sharma finds EV business in India as one of the next big things in the coming years.
This will not only be an environmentally-efficient product but will provide hugely low running-cost to the users, said Sharma. For the project, Rahul Sharma is investing Rs.500 crore into this venture and has built an R&D team comprising 45 members and the motorcycle will be produced at Manesar unit, which is 1-lakh square feet facility. The factory will make the EV control unit, whereas battery cells and two-wheeler motor will be imported.
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