InMobi names Krista Thomas Senior VP and Global Head of Marketing for InMobi Marketing Cloud
By MYBRANDBOOK
InMobi has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud, says, “As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first Global Head of Marketing. She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.”
Krista Thomas, SVP and Global Head of Marketing, InMobi Marketing Cloud, comments, “InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem. Coming off of 2020, consumers time spent with mobile is up 20% to 4.2 hours per day – 8% more than Live TV – and corresponding media spend is up 26% to $240 billion. As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them re engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.”
Previously, Thomas was SVP Marketing for Amobee where she helped define the company’s TV-first strategy, built a world-class marketing discipline, and relaunched the brand’s positioning and messaging in support of its breakthrough CTV Allocator solution. With the onset of Covid-19, Thomas was also a co-founder of the #AdTechCares consortium. Now comprising 50+ industry partners, including InMobi, #AdTechCares has launched three Covid-19 PSA campaigns to combat misinformation about the pandemic and vaccines, support fact-based journalism and affirm that Black lives matter around the world.
Formerly, Thomas was SVP Marketing for VideoAmp and previously, VP Product Marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014 and collaborated closely with InMobi to launch and drive the adoption of programmatic mobile and video advertising around the world. Earlier, she rose through the ranks of eBay / Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch such startups as Ad.ly, Quantcast, and Sean Parker’s Plaxo.
BREAKING NEWS
TECHNO TRENDS
Happiest Minds brings in an innovative GenAI chatbot
Happiest Minds Technologies has announced the new GenAI chatbot - ‘hAPPI...
Government mandates encryption for CCTV cameras to ensure netw
In the wake of issuing an internal advisory on securing CCTV cameras at g...
TRAI recommends allowing only Indian entities to participate i
The Telecom Regulatory Authority of India (TRAI) has recommended that onl...
Galaxy AI is available on more devices with Samsung One UI 6.1
Samsung has expanded the range of smartphones to which One UI 6.1 and Gala...
E-Magazine
TECHNOTAINMENT
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
Miss World 2024: Krystyna Pyszková of the Czech Republic wins
Krystyna Pyszková of the Czech Republic has been crowned as the 71st Miss
MOVERS & SHAKERS
Brillio appoints Ashish Singh to its Board of Directors
Brillio has announced that Ashish Singh has been appointed to the company
JSW One Platforms ropes in Dr Ranjan Pai as Independent Direct
JSW One Platforms, part of US$23 billion JSW Group has appointed Dr Ranjan
OPEN YOUR EYES
INTERVIEWS
Lenovo aims to solve customers' critical business needs throug
enovo recognizes the immense potential and the crucial role that technology
Kaspersky securing the digital landscape by offering enhanced
Kaspersky is a thought leader in cybersecurity that identifies threats by p
HOT PICK
HP launches first laptop in India with Microsoft CoPilot butto
HP has launched sleek and stylish Envy x360 14 laptops in India which beco
OnePlus debut its Nord CE4 smartphone
OnePlus Nord CE4 continues the trend of attention-grabbing design with two
MAKE IN INDIA BRANDS
SAMRIDDHI AUTOMATIONS PVT. LTD.
IBALL WORLDWIDE PVT. LTD.
EXIDE INDUSTRIES LTD.
SAFE SECURITY SERVICES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Hari Om Rai
Hari Om Rai is the Co-founder, Chairman & Managing Director of Lava In...
Technology Icons Of India 2023: Dr. P D Vaghela
Dr PD Vaghela serves as the Chairperson of Telecommunications Regulato...
Technology Icons Of India 2023: Amitabh Kant
Amitabh Kant is presently the G20 Sherpa of India during its Presidenc...
PARTNER SPEAKERS
PSU
BSE provides highly secure, efficient and transparent market for trading
BSE (formerly known as Bombay Stock Exchange Ltd.) is Asia's first & t...
STPI encouraging software exports from India
Software Technology Parks of India (STPI) is an S&T organization under...
TCIL continues to strengthen India with its technology expertise
TCIL undertakes consultancy & turnkey projects in the field of Telecom...
VIDEOS
Top 25 Brands
Value-Added Distribution
INFLOW TECHNOLOGIES PVT. LTD.
Inflow Technologies is a niche player in the IT Infrastructure Distrib...
R P TECH INDIA
R P Tech is recognized for its diverse products portfolio, value-add...
SATCOM INFOTECH PVT. LTD.
Satcom Infotech Pvt. Ltd is a distribution houses in security in India...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
