Digital Transformation Is Driving Customer Experience

Branding gives the audience a clear sense of purpose and well-defined roadmap – a credible voice that people want to listen to. It is essential for every organisation of any size. The brand is the sum total of your customers’ perceptions, notions and experience. It is the face, personality and the values espoused by your business – and everything in between. It is absolutely critical to a business because of the overall impact it makes on your company. In the world of technology, digitalisation has created tremendous opportunities. Modern technology allows marketers to gain a tremendous amount of knowledge about their customers. Digital transformation (DX) is forcing companies across all industries to re-think how they operate. IDC estimates that by 2021, at least 50% of global GDP will come from digitized business models, with growth in every industry driven by digitally-enhanced offerings, operations, and relationships.

We are living in an incredible period of innovation, where tech is transforming society, business and customers. Digital technology changes at an incredibly fast pace; often overnight and it plays an important role in society today. Digital technologies are part of any successful marketing strategy. However it has its positive and negative effects on the world and it impacts our daily lives. It is an exciting time to deep tech in India. Now-a-days, many tech and start-up companies are using deep tech to solve real world problems, and new technologies are driving an emerging breed of start-ups. The technology makes the competition more rampant for the brand positioning and identifying.  There is a strong focus needed for brand positioning and appropriate messaging would give a better chance of not being forgotten in the crowded space.

Key Highlights:

# Success starts with planning

# Marketers need to “feel the pain” of the sales team

# Establish an ongoing dialog with your audience

# Our internal customers are as important as external ones

# Creating a data-driven organization is important to measure everything

#The complexities of new product launches increases role of marketing in sales enablement

# The influence of customer experience while making digital transformation

# Plans for success and prepares for tough decisions

# Marketers need to work very smartly, since, AI makes decisions, ML makes predictions

# lastly the inherent scarcity of quality marketing results in disequilibrium

Since more than two decades, we have been tracking the emergence and eventual ascent of digital experience, analytics, cloud, digital reality, cognitive, blockchain, the business of IT, risk, and core modernization. We have seen organizations exploring how they intersect to create more value as well as new ways to manage technology and the technology function. Brand Book recognizes how the technology brands are bringing newer products and solutions to meet the growing demand and helps in the growth curve.

In a competitive market there is a need to have strong relationship with potential customers before they make a purchase decision. And that is difficult. Building and maintaining a relationship with existing customers happens naturally—but making connections with potential customers requires more effort.

Like every year VARINDIA unveils the report on how the top 25 brands are performing their leadership and have been identified as the ‘25 Most Trusted Companies (These are the industry benchmarks and honours given purely on the basis of voter participation), for small- and medium-sized businesses, the key to survival during covid-19 has been a rapid revamp of IT infrastructure in search of new business models and ways of working. Today we have seen China’s emergence as the hub of hardware manufacturing in the world and an economic superpower, several Chinese companies have climbed the ranks to be among the largest in the world. The hard fact is companies will own their audiences by infusing content in every marketing tactic.

We are able to gather vital information from the survey with over 3000 CXOs on their experience cell and interacted with B2B Partners in the country on their product acceptance and support from the vendors. These 25 Most Trusted Brands are the sum total of the experience your customers and customer prospects have with your company or organization.

The Methodology

Our methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business growth in the industry and we have re-evaluated on the products, services, and the decisions they make—around managing data, building a partner ecosystem, and training employees, among others—build trust.

Often it is the most difficult and important task for our Journalists to select and implement an all-encompassing and necessary methodology. VARINDIA is pioneered in brand valuation since 1999, as strong brands influence customer choice and create loyalty.

A distinguished panel of the industry’s topmost CIOs, CTO, CEOs, and analysts including VARINDIA’s editorial board scrutinized the list throughout the year. The list intends to help to choose the Most Trusted Companies, you can trust them, who are continuously delivering an uncompromising performance, agile, higher availability and with vastly improved in the Product quality. The Panels brings the list of Most Trusted Companies where the Brands strength measures the ability of the brands to create loyalty.

Today, technology strategy has increasingly become a core part of business strategy in organizations demand for improved outcomes have grown. Social media has played a vital role in the brand positioning and it is absolutely true that, brand consistency across all marketing touchpoints is a challenge for every organisations.

Our team has also analysed how digital experience continues to be a critical driver of enterprise transformation and a customer experience strategy, which is expected to provide a holistic view of interactions a customer will have with brands that are relevant, personalized, meaningful and insightful analysis of your brand.

We would like to acknowledge the efforts of the corporates to share their valuable inputs on their best practices they have experienced in the first-hand. All feedbacks are valuable and can provide important insights for you to consider as the industry is always looks to adopt newer marketing strategy.

Let’s look into these 25 Most Trusted Brands on how they have made difference with their newer marketing strategies to retain their leadership position in the Indian Technology Industry.