Arvind Saxena takes on additional responsibilities of leading NEC's Global Smart City Marketing Center of Excellence
By MYBRANDBOOK
Arvind Saxena, in addition to his responsibilities as CMO for NEC Corporation India, has been mandated to take on the additional role of Marketing Head - Global Smart City and set up the Marketing Centre of Excellence (MCoE). This new role will see him spearheading the strategic marketing initiatives and driving the global vision for smart city solutions.
Arvind's extensive experience and leadership skills are expected to further strengthen NEC's position in the smart city domain, fostering innovative solutions and enhancing urban living standards worldwide. His appointment aligns with NEC's commitment to leveraging advanced technologies to create sustainable and efficient urban environments.
As Head of the Marketing Centre of Excellence (MCoE) for Global Smart Cities (GSC) at NEC Corporation, he will lead a diverse team in developing innovative marketing campaigns that showcase NEC's cutting-edge solutions. His strategic vision is to position NEC as a thought leader and innovator in the global smart cities arena.
In his dual role, he manages brand reputation, integrated communication, global demand generation, global customer engagement, CX, product marketing and lifecycle management, public relations, brand campaigns, social and digital marketing, analyst and industry relations, and employer and talent branding.
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