“In today’s world, mere digital presence of an organization is not enough to win customers”
By MYBRANDBOOK
Bipradas Bandyopadhyay
CIO
Zuari Infraworld India
CIO priorities for 2022
Recruitment of top talents in the field of Information Technology is always a challenge. More so, in the upcoming years as new technologies evolve rapidly, resource crunch for filling up the requirements will be felt more severely. In this regard, our organization has already started investing in our internal resources through various means of training such as skill development processes like certifications, online/offline classroom training and on-job shadowing. We hope to manage the requirements primarily through our internal resources in the coming years.
Digitization - opportunities galore
IT’s role has evolved drastically over the recent past as organizations started to embrace digital transformations on a large scale to be relevant in the market and be ahead of their competitors. In today’s world, mere digital presence of an organization is not enough to win customers; the whole organization needs to change and accept transformational changes both internally and externally to be prominent in the marketplace.
IT can play a decisive role here as through IT organizations can reach a wider audience with products for which needs are yet to be explicitly defined by the audience. Further, internal process improvements, seamless integration between various departments, systems and processes are some of the key transformational activities that can be performed by IT with inputs from business.
Tech talent: A challenge
It is through the development of internal tech talents in our organization by which this talent gap is being bridged. It is a well-known problem and thus requires us to invest on our resources to upgrade them and make them suitable to take up new technologies.
Technology & Brand amalgamation
We are a brick and mortar organization with products that meet the housing needs of the population. Our branding is primarily focussed with adverts displaying our capabilities and delivery performances in various mediums.
IT: The Future of India
The IT industry is slowly becoming the driver of India’s economy, as organizations both domestically and internationally operating require IT to survive and sustain. The IT industry is now one of the largest employers in India apart from the core sectors and further progress is expected over the years as new frontiers are opened and Indian companies establish new markets.
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