“Organisations should have a roadmap to bridge technology-branding gaps”
By MYBRANDBOOK
Badar Afaq
Head Information Technology Antara Senior Living
CIO priorities for 2022
The key priorities are:
· Digital Transformation
· Data Analytics
· Process Automation
· IoT devices for the tracking and emergency alerts
· Cyber Security & IT Governance
Digitization - opportunities galore
With digitization of the entire process, the organisation will have the entire customer journey with data. The decisions can be taken based on the available data with predictions. Services and products can be designed accordingly.
Tech talent: A challenge
The role of a CIO has grown to a business leader. Technology is the backbone of any organisation which enables faster process and service delivery. IT talent is limited and there will always be a need for industry specific IT professionals.
Technology & Brand amalgamation
Organisations should have a roadmap to bridge technology-branding gaps as it is a critical process. CMOs and CIOs should work together to map the entire customer journey and Automation and integration of the processes.
IT: The Future of India
Our Prime Minister’s vision is Digital India and IT can be utilised to integrate all the government schemes, services and connect with the end users.
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