iVOOMi launches power-packed i2 Lite

MYBRAND BOOK

iVOOMi has announced the launch of its new flagship smartphone – i2 Lite with the tagline #StayUninterrupted. The device brings a combination of features that allow one to have an uninterrupted experience. Sporting a vertical dual camera setup on the back, the feature-rich smartphone is incredulously priced at Rs.6,499 and is available for purchase exclusively on Flipkart starting 4th July, 2018.

 

The curved design of the smartphone accentuates the 5.45-inch HD+ Full View display with 18:9 ratio that provides an uninterrupted viewing experience to the users. The 1440*720p resolution is bright and offers great colour reproduction. As for its optics, the i2 Lite sports a 13MP + 2MP dual rear camera with soft flash featuring a Sony Sensor with 5P Largan Lens and an 8MP selfie camera with 4P Samsung Largan Lens. Backed by a powerful 4,000mAh battery with 2A fast charge, the i2 Lite is intended to provide uninterrupted power to the user to use the smartphone without having to think about battery drain. Another key feature of the i2 Lite is the support for screen mirroring on laptops.

 

Powered by a 1.5 GHz Quad-Core 6739 processor, the i2 Lite runs on Android Oreo 8.1 and comes with support for Dual 4G VoLTE. It also features facial recognition software to unlock the device via the phone's front facing camera. Packed with 2GB RAM + 16GB ROM expandable up to 128GB via a Micro SD card, the flagship smartphone is available in four colour variants, namely Mercury Black, Saturn Gold, Mars Red, and Neptune Blue.

 

Commenting on the launch, Ashwin Bhandari, CEO, iVOOMi India, says, “The iVOOMi i2 Lite offers the perfect balance of design, performance and robust 'uninterrupted' experience to the users. Staying true to its tagline, the iVOOMi i2 Lite provides the users with an uninterrupted experience in aspects like Battery, Data streaming, Display, and more, setting a benchmark in the sub-Rs.7,000 price segment. The device has been designed and developed to specifically cater to the needs and requirements of Tier-II and -III markets.”

 

Apart from the support for Dual 4G VoLTE connectivity, the smartphone has other connectivity options such as Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, 3.5mm audio jack, and Micro-USB with OTG Support.

 

Since its inception in the Indian market, iVOOMi has been successfully providing innovative products at disruptive prices to its customers. With this, the brand has thrivingly developed a strong customer base and aims to capture 8–10% share in the online market.

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