MG Motor India Ties-up with Janhvi Kapoor and Ishan Kishan for Comet EV
By MYBRANDBOOK
MG Motor India, a British automobile brand with a 99-year-old legacy, today announced its association with two of India’s definitive youth icons—the actress Janhvi Kapoor and the cricketer, Ishan Kishan. These two stars feature in a social media video with the theme ‘Cut the Crap’ which echoes the aspirations and vibes of Gen Z buyers for whom the Comet EV is the smart, fun, and environmentally responsible perfect commute choice. The video is conceptualized by Tilt Brand Solutions.
Regarding the campaign, Udit Malhotra, Marketing Head, MG Motor India said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the Gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them - zippy, no-nonsense, new-age, and innovative.”
The Comet EV has a minimalist yet spacious design and possesses an inherent agility that allows smooth, stress-free commuting in urban traffic. The Comet EV is the second EV in MG Motor India’s portfolio and comes with futuristic and user-friendly Smart technologies. The Comet EV has a range of around 230* km (certified battery range), on a single charge. It is easy to drive, easy to manoeuvre, easy to park, easy to charge, and easy on the pocket and environment. Available in funky colours – Candy White with Starry Black, Apple Green with Starry Black, Starry Black, Aurora Silver and Candy White, MG Comet has a vibrant personality that clearly stands out.
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
SAP launches cloud services to help Indian scaleups innovate m
SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service d...
Denodo and Sonata form alliance to unlock data-to-value creati
Denodo and Sonata Information Technology India Limited (SITL) have annou...
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
HAVELLS INDIA LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
GLOBUS INFOCOM LTD.
TAC SECURITY SOLUTIONS
Technology Icons Of India 2023: Alok Ohrie
Alok plays a critical role in the Government of India’s Atal Innovat...
Technology Icons Of India 2023: Natarajan Chandrasekaran
Natarajan Chandrasekaran is the Chairman of the Board of Tata Sons, th...
Technology Icons Of India 2023: Dr. P D Vaghela
Dr PD Vaghela serves as the Chairperson of Telecommunications Regulato...
TCIL continues to strengthen India with its technology expertise
TCIL undertakes consultancy & turnkey projects in the field of Telecom...
CSCs enabling rural India digitally empowered
Common service centres (CSCs) are digital access points under the Digi...
ITI Limited widening its focus area
ITI Limited is a public sector undertaking company, has manufacturing ...
Crayon Software Experts India Pvt Ltd
Crayon helps its customers build the commercial and technical foundati...
SATCOM INFOTECH PVT. LTD.
Satcom Infotech Pvt. Ltd is a distribution houses in security in India...
REDINGTON INDIA LIMITED
Redington (India) Limited operates in the IT product distribution busi...