Implementation of new technologies & automation greatly improving the productivity
By MYBRANDBOOK
Dr. Chitranjan Kesari, Chief Innovation Officer and Business Head, Idemeum Inc.
Technology blueprint for year ahead
Earlier cutting costs was a priority, but due to lots of attacks we are focusing on investing in technology. No cost cutting any more. Where investment is required, we are doing it on priority. Technology has improved project management in a number of ways. Collaboration tools make it easier to connect with our team, time tracking software saves managers’ hassle and money, and analytics provides insight into business and helps to make future decisions. The agenda for 2023-2024 is to protect our data and customer data by using passwordless technology.
Latest technologies influencing growth
AI and Passwordless technology is the core for this year. We analyse our needs before implementing a solution, focus on creating an end user solution for our business growth, building a comprehensive communication strategy and train our employees.
Fortifying organization from cyber threats
We are working on users’ identification, who is accessing what, how and when. People, process and technology help us to identify the same. Our Passwordless application helps us to identify the core users and protect us.
Reiterating the brand identity
We focus on innovation and that is why we retain our position in the competitive market.
Digital technologies aiding to win customer trust
Automation allows customer service representatives to work smarter and quicker. We improve customer outcomes by automating responses to customers as well as assessing customer buying habits and preferences for better customer outcomes and increased retention. Cost also plays an important role in our business and works as per best suits our customer.
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