Most Trusted Brands 2023 : IBM India Pvt. Ltd.
By MYBRANDBOOK
ARVIND KRISHNA
CEO - IBM India Pvt. Ltd.
UNIQUE DIFFERENTIATION: International Business Machines Corporation (IBM), also nicknamed Big Blue, specializes in computer hardware, middleware, and software, provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. The Armonk, New York headquartered American multinational technology corporation is present in over 175 countries.
PRODUCTS & SERVICES: IBM has a long history of innovation. The company has developed many of the technologies that are used by businesses today, including the mainframe computer, the relational database, and the personal computer. IBM caters to products in diverse areas including AI & machine learning, Analytics, Asset Management, business automation, compute & servers, databases, DevOps, IT automation, Middleware, Operating system, quantum, security & identity, storage, supply chain, among others.
BRAND POWER: One of the world’s oldest and largest technology companies, IBM is credited with pioneering several technological innovations, including the automated teller machine (ATM), dynamic random-access memory (DRAM), the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, the SQL programming language, and the UPC barcode. IBM is the largest industrial research organization in the world, with close to 19 research facilities across a dozen countries.
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