Web3 development helps in brand differentiation
By MYBRANDBOOK
Dheerendar K Srivastav
General Manager IT – Infra Poonawalla Fincorp
CIO priorities for 2022
The priorities are:
· Web3 development as a platform
· Using AI/ML for automate the process
· Virtual reality, the metaverse
· Crypto blockchain
Digitization - opportunities galore
· Innovation and digital mindset
· To develop an environment in the organization which promotes digital thinking and fasters continuous innovation through the use of data analytics and break-through technology
Tech talent: A challenge
The demand is not only for replacement hiring - to find a leader for a post that has gone vacant - but also for growth hiring which are for new roles being created by companies through expansion “what used to be 90% replacement hiring and 10% growth hiring is now 70% replacement hiring versus 30% growth hiring. A significant uptake in growth hiring is a positive sign.
Technology & Brand amalgamation
Customer experience is a key strategy for every organization in the digital economy for brand building using security and new technology like Web3 development helps in brand differentiation.
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