The role of CMO’s evolved to influence business outcomes and overall company growth
By MYBRANDBOOK
Vinny Sharma
Marketing Director - Asia Pacific and Japan, Securonix
The evolving role of CMOs
The role of the Chief Marketing Officers (CMO) has undergone a paradigm shift in the last decade. CMOs are frequently referred to as "Chief Customer Officers" due to their changing roles and increased importance. According to numerous reports, three fourths of CMOs are now in charge of contributing to business growth and the use of data and technology. One could easily argue that all businesses have become more customer-focused in recent years, operating directly under the banner of customer experience. It is safe to say that the role of the CMO has evolved to a deeper level, which directly influences business outcomes and overall company growth.
Contribution towards strategic business discussions
The CMO's primary role is to be customer champions, frontline brand defenders, stewards of internal morale and culture, and drivers of company growth initiatives. However, this has recently changed within the C-suite, as CMOs are now expected to deliver more growth and resilience than ever before. Because of their increased importance and active participation in the day-to-day operations of the company, CMOs now wield considerable power within their organisations. It is also important to note that the scope of the CMO's role varies across the organisation depending on the size and function of the company. However, many CMOs today face the challenge of managing the intersections, and sometimes collisions, with other C-suite roles.
Real-time marketing to drive sustainable growth
It is not incorrect to state that CMOs should enable real-time marketing to drive sustainable growth because of changing marketing dynamics. Upskilling and adapting to new technology, especially in the post Covid world is a top priority for all CMOs. As we are headed to digital transformation, brands are looking for unique virtual platforms to engage customers. So, marketers have to rely heavily on tech to decode data, use AI to simulate experiences and drive efficacies in marketing using data analytics. Regardless of the CMO's new data-focused responsibilities, only 12% of marketers have the necessary data access, capabilities, and talent to drive and extract high value from real-time marketing. Despite the increased adoption of real-time marketing, some CMOs continue to perceive the traditional approach, for which they must modernise their data capabilities and up-skill and re-skill their workforces to compete with these data-driven marketers and generate sustainable growth.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
DATA SAFEGUARD INDIA PRIVATE LIMITED
BPE INDIA PVT. LTD.
BEETEL TELETECH LTD.
FIRE BOLTT
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SRIDHAR VEMBU
Sridhar Vembu is the chief executive officer (CEO) of Zoho Corporation...
Icons Of India : Daisy Chittilapilly
Daisy Chittilapilly is the President of Cisco’s India and SAARC regi...
Icons Of India : AALOK KUMAR
Aalok Kumar is celebrated as a global leader and recipient of the Peop...
PARTNER SPEAKERS
PSU
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
BSE - Bombay Stock Exchange
The Bombay Stock Exchange (BSE) is one of India’s largest and oldest...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
