Tata Neu witnesses more than one million sign-ups and downloads within days of launch, working on improving the app
By MYBRANDBOOK
As per news source, Tata Neu, the super app from Tata Group has seen more than one million sign-ups.
As per sources, Tata Neu app was introduced on April 7 and has also clocked more than a million downloads within 24-48 hours of the launch. Tata Neu's app listing on Google Play currently reflects that the app has crossed one million total installs mark.
The app is reaping benefits from the marketing boost it is receiving from the ongoing Tata IPL 2022 tournament, for which it has secured the title sponsor rights.
That said, several users complained about a range of issues on the launch day including app glitches, slow app loading speeds, and login issues among others. This is also evident by the significant amount of one-star reviews the app has received on both Google Play and App Store.
The news source mentioned that the app was very glitchy on the first day since the rate at which people were entering the app was very high. However, things have stabilised over the weekend. Although, some of these issues still persist at the time of writing this article.
It's worth noting that Tata Group has been internally testing the app among the group employees for more than six months. The app itself has been in the works for several years.
The app has a sleek homepage design, many users have felt that the app functionality has been underwhelming so far, since it currently acts as a glorified webpage collection of various Tata brands at one place. The app do not have a unified cart or unified orders page. Each brand have its own order history page.
There is also a general lack of consistency in terms of user experience across the sub-apps, since it currently loads the brand web pages through an in-built browser. Even the results from the app's common search box are rendered through an in-app browser in different webpage formats.
At present, Tata Digital is working on providing a native app experience in the upcoming versions of Tata Neu which should address some of these issues, as per news source.
Tata Digital is currently working on providing a native app experience in the upcoming versions of Tata Neu which should address some of these issues, sources tell Moneycontrol.
Tata Neu's simplified rewards programme NeuPass, which is likely the app's biggest draw at present, is also seeing huge traction, sources said. The programme brings various loyalty programmes across Tata Group's consumer brands under a single platform.
Tata Neu is a key part of the 154-year-old Tata Group's plan to take on established giants such as Amazon, Walmart's Flipkart, and Jio Platforms amid the rapid growth in the consumer digital economy space in the country.
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