Forcepoint offers a human-centric security approach to protect users and data


By MYBRANDBOOK


Forcepoint offers a human-centric security approach to protect users and data

Surendra Singh
Senior Director & Country Manager – Forcepoint

 

PROMISING 2020
As companies accelerate their digital transformation drive, more companies than ever before are using cloud-based technologies to support their business growth. As company data and applications move beyond the traditional enterprise data centers and into the cloud, it is opening new doors for hackers to attack organisations.

 

Forcepoint understands this dynamic threat landscape and offers behaviour-based, converged cloud services that address CISOs’ business-critical need for consolidated, cloud-based security.It offers Dynamic Edge Protection’s suite of cloud-native SASE solutions featuring Cloud Security Gateway and Private Access offerings, enabling enterprises to use the cloud to transform their network and security architectures, simplify connectivity and unify security policy enforcement throughout their distributed application and network environments.

 

Forcepoint Cloud Security Gateway brings together the company’s market-leading Secure Web Gateway (SWG), Cloud Access Security Broker (CASB) and Data Loss Prevention (DLP) technologies into a single centrally-managed cloud service. It provides full visibility and control for remote workers, sites and on-premises facilities. While Forcepoint Private Access provides true zero-trust remote access and a built-in Firewall-as-a-Service (FWaaS) to protect internal applications without the complexity, bottlenecks and risks of VPNs.

 

SET AS A DIFFERENTIATOR
Organisations today are trying navigate through what is arguably an uncharted business territory as their global workforce have shifted to a large-scale remote work model seemingly overnight. Forcepoint is reaching out to its existing customers and offering to be there for prospects to support them in a way so that they come out on the other side stronger and more secure than before. 

 

Forcepoint has pivoted to a digital marketing strategy and holding a variety of virtual events, webinars and digital campaigns to address specific customer needs with an emphasis on protecting corporate data in an era of a remote workforce, growth in cloud adoption, and focusing on the human element of cybersecurity. 

 

DIGITAL TRANSFORMATION AGENDA
For Forcepoint, customer relationship is everything and it wants to createa seamless, unified experience across all customer touchpoints and add value with each interaction. To maintain its strong focus on customer experience, Forcepoint’s first Chief Customer Success Officer (CCSO), Lisa Schreiber joined the company in December 2019. She is ensuring that Forcepoint is viewed as a true strategic cybersecurity partner to enterprises worldwide and focused on delivering an industry-leading customer engagement model that sets the standard in cybersecurity for customer satisfaction. 

 

CYBER SECURITY A PRIORITY
Cybersecurity has never been more important than it is now, when most of the organisations are allowing their employees to work-from-home during the current pandemic. In the process, organisations’ critical data is now spread across multiple clouds, cloud applications and personal devices, leading to an exponential increase in the data-breach attempts by hackers and nation-state actors. 

 

Forcepoint believes the traditional cybersecurity approach that simply focuses on preventing external attacks to enter the network, is no longer adequate in the new work environments. Instead, a differentiated human-centric approach that focuses on understanding behaviour of users, as they interact with critical data and the risk they pose, is crucial in mitigating security risks. By adopting a human-centric view of risk, businesses can identify compromised insiders more rapidly. This means successful data breaches and outages are more likely to be foiled before the real damage is done.

 

DIGITAL INDIA MAKING STRIDES 
Forcepoint has various solutions for the government vertical including web, email, data protection and network security solutions. The company already protects many government agencies, smart cities and state-wide area networks in India.

 

As government agencies work toward digital initiatives like Digital India, hackers will continue in their attempt to infiltrate government networks and try to exfiltrate sensitive and critical data. Hence, government agencies must also evolve their security procedures as they undergo digital transformation. 

 

By using a human-centric approach, government agencies can identify cyber issues based on the user’s behaviour and intent; for e.g. different users have varied proximity to proprietary or classified data. By using behaviour analysis, if any user shows signs of uncharacteristic behaviour like logging into the network from an unknown IP address or using an unsanctioned application to share information, that user should be immediately flagged.

 

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