Rajshekhar Bhatt
Country Manager
ECS

PROMISING 2020
ECS believes that the year 2020-2021 will be both interesting and challenging. It expects enterprises to look at products which increase their productivity and security at an affordable price. Having said this, ECS has already spent a lot of efforts in its R&D team and has moved from product selling to solution selling. 

Some of the key areas that ECS is looking at are Smart City Solutions, Smart Logistic, Smart Transportation, Smart Education and Smart Enterprise. Some of the upcoming new products will have AI solutions build in it.

SET AS A DIFFERENTIATOR
ECS wants to be connected till the last mile. Conventionally a company like ECS is supposed to have a strong connect with the channel but for the past few years and moving forward, the company wants to reach closer to the actual users. By doing this it is not only able to educate but most importantly learn from them and come closer with the System integrators who are involved.

The marketing strategy of ECS will be focused around people to experience the product in real or virtual.

 
DIGITAL TRANSFORMATION AGENDA
ECS spends a lot of energy in designing and planning its products based on feedback from the vendors, OEMs & ODM partners and channel partners. It has a plan & product in place to meet the expectations of its actual users and at the same time ensuring that everyone in the value chain are benefited and updated on ECS’ strategy and roadmap.

 
CYBER SECURITY A PRIORITY
Cyber threats can’t be ignored at any cost. Even during the present COVID-19, when people are facing a tough time, fraudsters find ways to commit cyber frauds. This is the flipside of technology and so this should not be overlooked. 

 
DIGITAL INDIA MAKING STRIDES
ECS has been working on all Govt. initiatives, right from the stage of making the product/hardware solution work seamlessly in this program technically and commercially.