Microsoft inks multi-year agreement With NBA
By MYBRANDBOOK
Microsoft and the National Basketball Association (NBA) have announced a multi-year alliance for an undisclosed sum with an aim to redefine and personalise the fan experience.
With this collaboration, Microsoft will become the official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, Women's National Basketball Association (WNBA), NBA G League, and USA Basketball beginning with the 2020-21 NBA season.
Microsoft and NBA Digital — co-managed by the NBA and Turner Sports — will create direct-to-consumer platform on Microsoft Azure that will use machine learning and artificial intelligence to deliver next-generation, personalized game broadcasts and other content offerings as well as integrate the NBA's various products and services from across its business.
The platform will reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA's global fanbase, which includes the 1.8 billion social media followers across all league, team and player accounts. Additionally, this platform will enable the NBA to uncover unique insights and add new dimensions to the game for fans, coaches and broadcasters.
As part of the partnership, Microsoft will become the entitlement partner of the NBA Draft Combine beginning next season and an associate partner of future marquee events, including NBA All-Star, MGM Resorts NBA Summer League and WNBA All-Star.
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