Facebook to come up with fake news alerts
By MYBRANDBOOK
Facebook has come up with a new revamped program that will check for fake news on its social media platform. It will also alert users to such posts as soon as they view it.
In Karnataka last year, the social media platform has started a pilot factchecking program through a partnership with fact-checking portal Boom, followed by one with Vishvas-.News. The company will now also check facts in partnership with AFP India, Fact Crescendo, Factly, Newsmobile Fact Checker, The Quint and India Today Fact Check.
In a blog post of Facebook, it said that technology and human review together will remove fake accounts, promote news literacy and disrupt the financial incentives of spammers. The fake news posts will be rated as ‘false, mixture, false headline, opinion, satire’, among other definitions. This initiative to be rolled out in 12 languages. Facebook has already tested the same in other countries like Singapore and Netherlands.
Facebook will first identify the fake news, review its content and then narrow down its reach. The company will also act against pages that ‘repeatedly share false news’ and reduce both the moneymaking potential of such pages and their advertising revenue.
However, posts from politicians will be exempted.
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