Motorola reinvents new razr
By MYBRANDBOOK
Motorola has unveiled an evolution of the flippable cell phone that marked a generation: RAZR, a fashion icon that defined a part of pop culture. The new motorola razr is the first-ever clamshell-style flexible display smartphone that, impossibly, folds completely, bringing an instantly familiar yet totally unique, mobile consumer experience.
Motorola developed and tested over 20 different prototypes during initial consumer research phases. As it turns out, the clamshell design was the perfect solution. It addresses a real consumer pain point, portability, without compromising the big screen experience consumers highly value.
Motorola razr brings style and craftsmanship to smartphones in a new way. Constructed utilizing premium stainless steel and 3D Gorilla Glass , the outer shell is protective yet premium in-hand. Like the original RAZR, the new motorola razr is slim and sleek, avoiding stark contrast in colors and materials so as to not detract from the seamless design.
During the development of razr, when the limitations of available technology stood in the company’s way, they created their own path. They architected an industry first, patent-protected zero-gap hinge that allows both sides of the customized polymer flexible display system to remain perfectly flush when closed and protects the display from debris and dust; they re-engineered antennas to fit in a space twice as small as today’s smartphones; and coated the device to offer water resistance and splash-proof protection. With this breakthrough engineering approach and design they’re ushering in the next stage of mobility.
As smartphones get bigger and bigger, razr’s going compact. The 6.2-inch Flex View display with 21:9 aspect ratio provides perfect experience. When it’s time to go, simply flip razr shut and enjoy its sleek, portable design that makes it the perfect size.
On razr’s external 2.7-inch interactive Quick View display, users can connect with important information on the go, making it easy to stay connected while remaining present in the moment. Users can make calls, reply to messages, pay with a tap, control music, take stunning selfies, use Google Assistant and access customized settings, like turning on or off Bluetooth , Wi-Fi , Hotspot and more, all without ever opening phone.
Enjoy a totally new and unique smartphone experience that simply can’t get anywhere else. The iconic brand, breakthrough technology and stylish design make razr the upgraded smartphone experience. Motorola razr is the smartphone that finally brings back that satisfying feeling of hanging up your phone by flipping it closed once again.
AVAILABILITY
In the U.S., the new motorola razr will be available exclusively on Verizon with pre-order starting on December 26, 2019 for $62.49 a month for 24 months on Verizon Device Payment (0% APR; $1,499.99 USD MSRP). The razr will be available in-store starting in January 2020 at Verizon and select Walmart locations, as well as on motorola.com. In Canada, the new razr will be available in early 2020.
The new motorola razr will also be on pre-order in select markets across Europe starting in December. razr will also be available in Latin America, Asia and Australia.
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