The integration could expose the AI video tool to hundreds of millions of users on ChatGPT, as OpenAI looks to expand the chatbot’s capabilities and renew interest in its video creation technology.
OpenAI is reportedly preparing to integrate its AI video generation model Sora directly into ChatGPT, a move that could significantly expand the reach of the technology by placing it inside one of the world’s most widely used AI platforms.
According to a report by The Information, the company is exploring ways to embed Sora’s video creation capabilities within the ChatGPT interface. The development would allow users to generate videos directly through prompts, similar to how they currently create text or images using the chatbot.
Sora first gained attention when it launched as a standalone application alongside its upgraded model, Sora 2, in September 2025. The tool attracted widespread interest initially because of its ability to generate realistic video clips from simple text instructions. However, engagement on the standalone app reportedly declined over time as users encountered limits on the number and types of videos they could generate.
Integration could expand Sora’s reach
By adding the feature to ChatGPT, OpenAI could introduce AI-powered video generation to a much larger audience. Earlier this year, the company said ChatGPT had approximately 900 million weekly active users, suggesting that integrating Sora into the chatbot could dramatically increase usage of the video tool.
Despite the planned integration, the independent Sora application is expected to continue operating separately. However, reports suggest that the app has slipped in popularity and is no longer among the top free applications in Apple’s App Store rankings.
Only a limited number of users are believed to share videos generated through the platform publicly, raising questions about long-term engagement with the standalone product.
High costs and monetisation plans
Running advanced AI video models requires significant computing resources. While OpenAI has not publicly revealed the full cost of generating AI videos, its pricing structure for developers offers some indication. The company’s API pricing suggests that creating a 720p video could cost roughly ten cents per second.
As OpenAI expands Sora’s capabilities, these costs could grow substantially, particularly if the tool becomes widely available to ChatGPT’s large user base.
Reports indicate that the company is also exploring revenue models, including selling credits that allow users to generate additional videos beyond free limits. Premium features — such as generating content with licensed characters or branded elements — could also become part of future offerings.
The potential integration highlights OpenAI’s broader strategy of continuously expanding ChatGPT’s functionality, turning the chatbot into a central platform for multiple AI-powered creative tools.
