Leveraging its 250 million-strong user base, WinZO is scaling its Center of Excellence with AWS to advance India’s gaming ecosystem through developer support, talent upskilling, and startup acceleration powered by AWS’s AI and cloud solutions

Amazon Web Services (AWS), a subsidiary of Amazon.com, has announced the expansion of its strategic collaboration with WinZO, India’s largest vernacular social gaming platform, to scale the Global Center of Excellence (GCoE). The initiative, launched in November 2024 in partnership with the Department for Promotion of Industry and Internal Trade (DPIIT), aims to transform India’s interactive entertainment ecosystem by integrating generative artificial intelligence (Gen AI), cloud computing, and advanced data technologies into game development.

With over 250 million active users, WinZO’s platform is deeply rooted in regional and vernacular content. By scaling the GCoE with AWS, the company is doubling down on its mission to build India’s most innovative gaming hub—one that empowers game developers, upskills tech talent, and incubates high-potential startups using cutting-edge AWS solutions.

Driving next-generation gaming with GenAI

As India’s gaming industry eyes growth from $3.7 billion in 2024 to $9.1 billion by 2029, the integration of GenAI presents a massive opportunity to accelerate development, personalize content, and increase player engagement. The global gaming industry—valued at $324 billion—is already outpacing music and film combined, making this a key moment for India to scale up.

WinZO’s GCoE will leverage Amazon Bedrock, AWS’s fully managed GenAI service, to simplify the development of AI-powered tools for game studios. These include multilingual AI assistants capable of responding to players in 12 regional languages, addressing queries such as gameplay tips, bug fixes, or level assistance—all in real time.

Additionally, Bedrock will enable the development of automated playtesting solutions, replacing manual quality checks with AI-driven processes. This is expected to reduce development cycles by up to 25%, accelerating time-to-market while improving the overall gaming experience.

Personalizing experiences through cloud-powered AI

To further enhance player engagement, the GCoE will deploy Amazon SageMaker, AWS’s machine learning (ML) platform, to create dynamic recommendation engines. These engines will analyze in-game behavior and preferences to tailor experiences in real time. For instance, a casual player might be shown brain games or logic puzzles, while a competitive user is directed toward fast-paced tournaments.

This level of hyper-personalization is key to increasing user retention and driving monetization strategies for India’s growing game development studios. The collaboration with AWS ensures developers have the infrastructure and analytics support to design these experiences at scale.

Skilling India’s gaming workforce and supporting startups

In parallel with innovation, WinZO and AWS are focusing on closing the talent gap in India’s gaming and cloud sectors. The GCoE will provide structured training through AWS Training and Certification, offering free access to cloud courses and Gen AI learning paths for developers, students, and employees associated with the initiative.

Participants will also benefit from the AWS Skills to Jobs Tech Alliance, which brings together academia, government, and industry to address the digital skills shortage. With 87% of organizations reporting cloud talent scarcity as a major hurdle, the GCoE’s training programs aim to produce a future-ready, cloud-literate workforce.

Moreover, WinZO is extending the GCoE’s impact to early-stage game-tech startups by providing access to AWS’s startup accelerator programs. These offer cloud credits, mentorship, technical workshops, and go-to-market support, helping young companies transform innovative ideas into scalable products.

Earlier this year, WinZO hosted the Gaming Pavilion at Startup Mahakumbh 2025, spotlighting India’s emerging game developers and facilitating funding discussions. The GCoE also recently launched WinZO IGNITE, a Gen AI hackathon aimed at solving real-world challenges in gaming. Future editions will expand globally, cementing India’s role in the international game-tech ecosystem.

Leadership perspectives

“India has the creative talent and digital infrastructure to lead the global gaming revolution,” said Paavan Nanda, Co-founder of WinZO. “Through our collaboration with AWS, the GCoE will become a launchpad for developers to create immersive, inclusive, and impactful gaming experiences using Gen AI.”

“WinZO is pioneering the use of generative AI and cloud to redefine gaming in India,” said Satinder Pal Singh, Director, Solution Architecture, AWS India and South Asia. “This partnership strengthens India’s position as a rising hub for innovation and talent in the global gaming industry.”