Anil Sethi
CEO, Iris Global Services Ltd.
Future of India’s IT Landscape
India’s IT industry is entering a new phase of growth where success will be defined not just by technology adoption, but by the ability to translate technology investments into measurable business outcomes. Artificial intelligence, cybersecurity, cloud modernization, and data-driven decision-making are rapidly becoming strategic priorities across industries, reshaping how organizations operate, innovate, and compete. The next wave of growth will come from helping enterprises move beyond experimentation and successfully operationalize these technologies at scale. While innovation remains important, execution will be the true differentiator.
At IRIS Global, our focus is on enabling that transition. Through our IRIS 2.0 strategy, we bring together technology partners, solution providers, and enterprises to create a structured pathway for digital transformation. By combining a strong ecosystem, deep market reach, and execution capabilities, we aim to help organizations accelerate modernization initiatives while ensuring technology investments deliver tangible business value, helping bridge the gap between technology potential and real-world adoption.
Lessons from Customers’ Digital Transformation
One of the most important lessons from customer engagements is that technology is rarely the primary barrier to transformation. Most organizations understand what needs to change and have already invested in digital initiatives, cloud programs, data platforms, and AI pilots. The greater challenge lies in scaling these efforts across the enterprise and embedding them into business processes. Many organizations are also navigating increasingly complex technology environments while balancing cost pressures, security requirements, and evolving customer expectations.
What we see across industries is a high degree of readiness for change. Leadership teams recognize the importance of modernization and are actively looking for ways to unlock greater value from technology investments. Success increasingly depends on a clear roadmap, strong governance, and a disciplined execution model that converts vision into outcomes. Organizations are ready for meaningful transformation and need a practical framework that helps move from isolated initiatives to sustained, enterprise-wide change.
Standing Out in an AI-Driven Market
The AI landscape is evolving at an extraordinary pace, with organizations faced with a growing number of platforms, tools, and competing narratives. In such an environment, differentiation is no longer about offering another technology solution but about helping customers navigate complexity and achieve measurable outcomes. At IRIS Global, our approach is centered on execution. We believe customers are looking for trusted partners who can help translate AI ambitions into practical business value. This philosophy has shaped our broader IRIS 2.0 vision, which brings together AI, cybersecurity, cloud, and data infrastructure within a unified transformation framework.
A significant milestone in this journey is our strategic collaboration with Persistent Systems and the introduction of SASVA, an enterprise AI platform designed to help organizations accelerate AI adoption in a secure, scalable, and outcome-focused manner. By combining Persistent Systems’ engineering expertise and AI capabilities with IRIS Global’s partner network, market reach, and execution strength, we help customers adopt emerging technologies with greater confidence and lower risk.
Investments & Strategic Partnerships
The technology industry is increasingly shaped by ecosystems rather than individual organizations. As digital transformation becomes complex, success depends on bringing together technology providers, engineering expertise, partners, and customers within a common execution framework. For IRIS Global, a major strategic priority is continued investment in AI, cybersecurity, cloud, and data infrastructure through our IRIS 2.0 growth strategy, alongside developing partnerships that deliver business outcomes at scale.
A cornerstone of this strategy is our collaboration with Persistent Systems and the launch of SASVA, serving as a key execution layer within the IRIS 2.0 vision. Combining Persistent Systems’ deep engineering and platform innovation with IRIS Global’s market reach and partner ecosystem creates a scalable framework for enterprise AI adoption, bridging the gap between ambition and real-world execution.
Through SASVA, enterprises can take a structured approach to AI readiness, governance, and deployment, enabling partners to participate in strategic engagements. Alongside technology, we continue investing in partner enablement through training and certification to help organizations unlock AI’s full potential.
Building Long-Term Trusted Relationships
Long-term relationships are built when conversations begin with business priorities rather than products. Customers today are looking for partners who can help address strategic challenges, reduce complexity, and create sustainable value over time. At IRIS Global, every engagement begins with understanding customer objectives, growth priorities, and operational challenges, ensuring technology recommendations align with business goals.
Trust is earned through consistency, transparency, and execution. It comes from being accountable throughout the transformation journey and helping customers achieve outcomes that matter to their business. Ultimately, trusted advisor status cannot be claimed; it must be earned through successful execution, open collaboration, and a genuine commitment to customer success.
