Google’s new feature reflects a broader industry trend to simplify app development, offering a more integrated, visually intuitive approach than similar tools like Anthropic’s Claude Artifacts, and catering to users with minimal coding experience

Google is reportedly testing a new interactive feature within its Gemini Canvas platform that could simplify how developers and non-developers modify user interfaces in web applications. The feature, currently in experimental stages, introduces a “Select and Ask” button that allows users to directly manipulate visual elements without writing code.

According to early testers, the tool enables users to click on specific components—such as buttons, text fields, or layout sections—and request changes using natural language prompts. These modifications might include adjusting colours, deleting sections, or adding new functionality, offering a far more intuitive approach to interface customization.

The move aligns with a broader industry trend to lower the barrier to entry for app development. While similar tools have been seen from other AI firms, including Anthropic’s Claude Artifacts, Google's approach appears more integrated and visually driven, targeting those with limited coding expertise.

Google advances AI-powered tools

Although the feature has the potential to streamline workflows, industry experts believe it won’t replace UI designers. Instead, it could serve as a complementary tool, allowing faster prototyping and experimentation while still requiring a foundational understanding of design principles and user experience.

This development is part of Google’s wider push to embed AI across its platforms. In parallel, the company has been testing an AI-enhanced redesign of Google Finance in the U.S., enabling users to ask finance-related questions and receive insights powered by generative AI.

Additionally, Google’s Imagen 4 — its latest and most advanced text-to-image model — is now available through the Gemini API and Google AI Studio, further signalling the tech giant’s aim to expand AI integration beyond traditional search and developer tools.

These advancements underscore Google’s commitment to reshaping how users interact with technology through increasingly intelligent and accessible interfaces.