Harmit Singh Malhotra, Chief Technology Officer, NDTV-Profit
Generative AI is transforming media by introducing innovative formats, personalized content experiences, and automation-driven efficiency from production to distribution. This evolution not only reduces costs but also accelerates workflows, enabling creative teams to focus on strategy and storytelling. Simultaneously, advancements in cybersecurity are essential for safeguarding media assets, ensuring secure content delivery, and maintaining integrity in a rapidly expanding digital landscape
A strong data focus is essential. Data Fabric and Democratization unify access for personalized content, audience insights, and targeted ads. Real-time processing ensures timely delivery, engagement measurement, and ad optimization. Next-gen connectivity with high-speed, low-latency networks enhances streaming, supports mobile media growth, and enables innovative formats.
Tech-Driven C-Suite
The CTO role is evolving from traditional IT management to a strategic business enabler, evident in several areas:
Driving Business Growth: CTOs prioritize IT initiatives that expand audiences, increase viewership, and boost revenue.
Enhancing Customer Experience: AI and machine learning revolutionize media engagement by delivering hyper-personalized content, refining user interactions, and optimizing ad experiences all in real time
Improving Operational Efficiency: The modernizing infrastructure, automating workflows, and optimizing resource allocation driving cost savings and improved performance..
Enabling Innovation: CTOs drive innovation by harnessing cloud-native technologies to accelerate product launches, enhance agility, and unlock new market opportunities, shaping the digital landscape.
Strategic Decision-Making: The strategic decision-making by aligning IT initiatives with business objectives, showcasing technology’s value in driving growth, efficiency, and innovation
Practice Security First Culture
Security thrives on strong leadership, proactive training, and a culture of trust. Seamless integration into workflows ensures productivity, while continuous audits and threat intelligence maintain agility. As Media CTO security-first mindset, protecting high-value content and platform integrity. Organizations increasingly leverage AI-driven threat detection, automated incident response, and Zero Trust architectures with continuous authentication, granular access controls, and micro-segmentation. Security orchestration enhances efficiency by automating vulnerability management and policy enforcement, ensuring resilience against emerging threats.
Key leadership roles :- Technology leaders—CIOs, CTOs, CISOs, and DPOs—are becoming strategic partners, aligning IT with business goals. While their roles often overlap, DPOs focus solely on regulatory compliance and data privacy, ensuring independence in governance and maintaining competitive advantage.
